1. PASSION POINTS HOLIDAY & TRAVEL

2. THE HOLIDAY & TRAVEL SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN TRAVELLERS 7% 1.6% MARKET SIZE% OF GB POP KEEN TRAVELLERS3.8m 0.8m

3. CREATING THE GROUPS Source: GB TGI 2015 SUPER KEEN TRAVELLERS (AGREE WITH 5/8 STATEMENTS) KEEN TRAVELLERS (AGREE WITH 3/8STATEMENTS) Magazines Very Interested in: -Holiday & Travel Newspapers Very Interested in: -Holiday & Travel Word of Mouth Have a large amount of knowledge about: -Holiday & Travel Books Type of book: -Holiday & Travel Internet Regularly visit sites on: - Holiday & Travel Television Programme Types: -Holiday & Travel Radio Programme Types: -Holiday & Travel

4. DEMOGRAPHIC PROFILE Base: All Adults 15+ Source: GB TGI 2015

5. MEDIA CONSUMPTION Newspapers Magazines Television Outdoor Media Cinema Radio Base: All Adults 15+ Source: GB TGI 2015

6. TOP MAGAZINES – BY INDEX SUPER KEEN TRAVELLERS KEEN TRAVELLERS 1.Lonely Planet Traveller1,119 2.Golf Monthly623 3.Perfect Wedding508 4.Saga Magazine478 5.Women & Home442 6.Homes & Antiques434 7.Country Living416 8.Homes & Gardens 415 9.Digital Photo 392 10.Harper’s Bazaar389 1.Lonely Planet Traveller542 2.Ideal Home299 3.Homes & Gardens294 4.Olive287 5.Today’s Golfer277 6.Perfect Wedding276 7.House & Garden 270 8.Livingetc269 9.Red268 10.Time Out259 Base: All Adults 15+ Source: GB TGI 2015

7. ADVERTSING CATEGORIES Source: GB TGI 2015 SUPER KEEN TRAVELLERS 141 163 HEAVY CLOTHING & ACCESSORIES SPENDERS HEAVY COMPUTER, LAPTOP & TABLET SPENDERS KEEN TRAVELLERS203 224 INDEX 169 243 HEAVY KITCHEN APPLIANCE SPENDERS