1. BY CONOR DALY Public Trust Online

2. What is E-commerce? The buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents.( www.investerwords.com ) Source: www.sandstormdigital.com

3. How Source: www.businessinsider.com

4. How Source: www.businessinsider.com

5. Popularity 627 million people (ACNielsen, 2007) $161.5 billion in U.S. retail 2011-up 13% www.comscore.com [accessed: 5th January] Growing… Source: customized-ecommerce.blogspot.ie

6. Advantages of e-commerce Overcome geographical limitations Gain New Customers Lower Costs Eliminate Travel Time and Cost Comparison Shopping Targeted Communication Open 24/7 Source: http://ecommerce.about.com[accessed:11th January]

7. Public Trust in E-commerce 2009 survey by Harris Interactive – ½ have terminated their online order due to security fears. + only 29% trust Web sites 70% consult reviews or ratings before purchasing ( BusinessWeek, Oct 2008) 93 percent of users say it is very important that sites disclose how they will protect credit card information. www.consumerwebwatch.org[accessed:11th January] Source: http://educati on.oge.gov

8. How to improve your ecommerce business aspect Identity Advertising and sponsorships Customer service Corrections Privacy www.consumerwebwatch.org[accessed:11th January]

9. Consumer trust based on reputation of website? Survey was recently conducted that suggests so. Would you buy clothes off Ebay or Chicwish.com? Why this decision? Majority of people only feel secure on the E-bays and Amazons. Trust in e-commerce from a consumer standpoint is also influenced by user experience.

10. To Conclude What is e-commerce How people are doing e-commerce Popularity Advantages of ecommerce Trust and security are very important factors to the success of e-commerce. How to improve e-commerce Majority of customers feel more secure buying from one site as opposed to another based solely on the prestige and success of that company.

11. References http://www.investorwords.com/1637/e_commerce.html#ixzz2HmAcQaUf [accessed:11 th January] http://nielsen.com/content/corporate/intl/ie.html [accessed: 2nd January] http://www.comscore.com/Insights/Press_Releases/2012/2/comScore_Reports_Q4_20 11_U.S._Retail_E-Commerce_Spending [accessed: 4th January] http://www.sandstormdigital.com/2012/11/04/e-commerce-website-design-12- common-mistakes-to-avoid/[accessed:11th January] http://www.businessinsider.com/new-data-how-the-tablet-revolution-is-already- turning-ecommerce-on-its-head-2012-11?op=1[accessed:12th January] http://customized-ecommerce.blogspot.ie/2011/02/history-of-electronic- commerce.html[accessed:12th January] http://www.consumerwebwatch.org/dynamic/press-release-trust-in-ecom.cfm[accessed 12 th January] http://www.harrisinteractive.com/[accessed:11th January]