1. IT Communications Committee Website Modifications October, 2012

2. Goals: Benchmark CASA website against all other US Chapters. Make recommendations to modify the website to allow easier navigation and provide necessary value to chapter members. Evaluate revenue generation and make recommendations. Evaluate possibility of ISPE-CASA website redirected from the ISPE site to a site managed wholly by us or FPMR

3. Benchmarking

4. Benchmarking – Key Findings 1.CASA has more sections than most chapters surveyed. 2.CASA and Delaware Valley have the most unique features. 3.CASA has more outdated information than most chapters. 4.New England, Pacific Northwest, New Jersey and Boston are utilizing rotating ads.

5. Benchmarking – Key Findings 4.Chesapeake and New England have corporate sponsors with click-through links. Chesapeake uses corporate logos. 5.Some chapters have unique features that may require very active management, ie Local Career Solutions. 6.Several websites have unique features that are attractive for adopting.

6. Website Location 1.The Business Plan for International (Tampa) includes goals to move Chapters towards self-reliance over time; website updates are included. 2.Boston is the only Chapter currently doing this. 3.$$$ to have FPMR manage

7. Current Website

8. Website Changes Current Layout Home Awards Chapter Board Chapter News Committees Contact Us Chapter Event Calendar Photo Gallery Chapter Newsletter Presentations Student Affairs Welcome New Members Proposed Layout Home Chapter News Chapter Event Calendar Event Registration Welcome New Members Committees/Get Involved Presentations/Tech Papers Student Affairs Join Our Email List Contact Us Rename Merge Add Delete

9. Home Start page with About/History (link to Awards subpage) Add photo of Board of Directors Add Executive Board contact information Keep Tech Show link Boston is able to provide social media links Awards subpage – Optimize (people do not like to scroll) – ie Chapter of Excellence 1997, 1998, 2000, 2001, 2003 etc

10. Chapter News Current website has Chapter News and Newsletter pages Chapter News is unique but has not been updated since 2007 Merge pages Brief Chapter News paragraph at top List newsletters but add a small photo of page 1 of current newsletter

11. Chapter Event Calendar All Chapter Event Calendars uses Tampa format except Boston Contains links to event pages and sometimes registration Boston has events color coded Boston has “hover boxes” with more information and links to registration Boston Calendar does not include International Calendar Inclusion of International Calendar is desired

12. Event Registation A few chapters have a page dedicated with links to online registration pages We already have links on Calendar and homepage but these links are not always obvious Multiple pathways to registration leads to less frustration Include link to flyers

13. Welcome New Members Continue listing new members Links/addresses for directions to common venues FAQs for new members Anything else that should be added?

14. Committees/Get Involved Add to top of page need for specific volunteers for: xxxx or volunteer for a committee Make separate pages for each committee Add a subpage with a list of names of all people who have volunteered over last year Create an online volunteer form that can be filled out and sent to First Point http://www.ispeboston.org/boston_area_volunteer_form.html http://www.ispeboston.org/boston_area_volunteer_form.html

15. Individual Committee Pages Description of Committee and what volunteers do (new) List committee members Contact info for Committee Chair Link to Volunteer Form Boston includes a link to committee documents (sharepoint?)

16. Presentations/Technical Papers List event presentations Opportunity exists for cross posting technical articles from newsletters – may encourage newsletter articles Long term we may be looking at ways to restrict certain presentations to event attendees (sharepoint)

17. Join Our Email List

18. Student Affairs Page is out of date We would like input from Student Chapters about what they would like to see here

19. Contact Us This appears to be standardized among all chapters with Chapter Manager contact info

20. Pages Recommended for Deletion Photo Gallery Page is difficult to navigate. Out-of date photos Bad representation of Chapter as there are several photos of people drinking, eating, etc. Event photos already published in newsletters Questionable value to members and hard to imagine new members would join based on photographs Possibly add photos to other pages in future

21. Other Suggestions Boston has testimonials and photos on left hand side of homepage Some chapters have links to common information, FDA, state professional registration, etc. How desirable is this?

22. Website Revenues Corporate Sponsors – Platinum, Gold, Silver, Bronze Sponsorship Rotating Ads – Rotating Ads are not displayed on Chapter Homepages – Rotating Ads have links to advertisers page – 1) 240 x 400 Vertical Rectangle - one per page. No animation. Bottom placement – 2) 120 x 240 Vertical Banner - two per page. Top placement animated (max 1 per page) non-animated.

23. Website Revenues Corporate Sponsors Chesapeake Bay Area – Uses company logos with click through link on all pages but home page New England – Gold and Platinum Sponsors are listed on home page

24. Website Revenues New Jersey - Platinum, Gold, Silver, Bronze Sponsorship receive web age ad for 12 months New England Platinum Sponsors get a 120 x 240 Vertical Banner ad on a web page for 12 months

25. Website Revenues Proposed CASA Website Rates 12 months6 months 240 x 400 Vertical Rectangle500300 120 x 240 Vertical Banner animated400250 120 x 240 Vertical Banner - non animated300200 Rotating Ads Monthly Rates Pacific NorthwestCASANew Jersey New EnglandBoston 240 x 400 Vertical Rectangle1342 167200 120 x 240 Vertical Banner animated13334283175 120 x 240 Vertical Banner - non animated13254283100 Number of Advertisers74handful2ND Estimated Yearly Revenue10501500 2000ND Comparison to other Chapters

26. Issues Can FPMR provide website design expertise. Science of website design? Need to prioritize changes