2. Super Bowl Advertising How Ads Captivated a Nation During an Annual Football Game Presented By Ashley D.

3. The Super Bowl – In General  Most watched, most anticipated, most expensive, most influential arena for major league television advertising  More than 750 million viewers worldwide  Audience of many different demographics and psychographics  3 of 4 people who watch the Super Bowl aren’t the typical die-hard fans  On average, 6% of Americans call in sick on the Monday after  Sales of big screen TVs increase 5-fold  Slowest weekend for weddings

4. The Super Bowl – In General ( continued )  2 out of 3 viewers pay attention to the ads, more than half of them talk about them the next day  1 in 10 tune in just for the advertisements  Ads said to break the tension of the suspenseful game  Super Bowl said to be a reservoir of emotional and symbolic patriotic content  Roughly $6 per thousand viewers is spent on ads in the Super Bowl

5. The Hype of the Super Bowl “If Jesus were alive today, He'd be at the Super Bowl.” Norman Vincent Peale, Protestant preacher

6. The First Super Bowl Aired on NBC and CBS NBC charged $75,000 for 60-seconds / CBS charged $85,000 Produced from a merge of the NFL and AFL The only Super Bowl that did not sell out Left 30,000 seats empty, out of a possible 93,000 Some of the early advertisers were:

7. A Few Early ad breakthroughs Super Bowl III (1969) - McDonald’s paid to air on both networks ($135,000 for 60-seconds) Super Bowl VI (1972) - Coca-Cola made musical history with their 60-second ad “Hilltop” Coke had another blockbuster – “Mean Joe Greene” a good success [for a sequel to “Hilltop”] AND THEN THERE WAS THE SUPER BOWL OF 1984…

8. Apple’s “1984” Apple paid $1 million for the 60-second spot that ran just once - in the 1984 game (Kanner 25). Ad created by Chiat/Day Advertising Ad attracted $4.5 million in sales within six hours of airing Based on a totalitarian government headed by IBM Approximately 100 million viewers watched the Apple commercial and with in the first 100 days Apple sold 72,000 Macintoshes, exceeding Apple’s goals by 50% percent (Kanner 28). Apple never showed the $2,495 computer in the ad

9. So I will show it now However, when you are on top there is only one way to go…

10. HALF TIME SHOW Sponsored by APPLE Now Presenting “Lemmings”

11. Throughout the years of “Super Sunday” “By [Super Bowl] XX (1986), marketers regarded the Super Bowl as ad Mecca, the place where advertising should be super-exciting, super-dramatic, super- provocative, super-attention-getting, and super-creative (Kanner 33).” Anheuser-Busch spent $5 million in 1989 to launch the Bud Bowl In Super Bowl XXV (1991) ABC charged $800,000 for 30- seconds Celebs and animals are heavily used in ads

12. Throughout the years of “Super Sunday” (continued) Product Placement used (nose strips) Sex sells Dot com ads had their era in Super Bowl XXXIV (2000) 2.2 million for 30-seconds / 17 of 36 ads were [something] dot com Frito-Lay, in the 1993 Super Bowl, became the first advertiser to sponsor a halftime show, which included a performance by Michael Jackson

13. Super Bowl XLII Victoria’s Secret ad was the most watched commercial Automotives category had the most minutes of exposure 5 ½ minutes Anheuser-Busch was the top advertiser with all 4 minutes in the beer category In total Super Bowl XLII aired 50 minutes and 50 seconds of commercial time - 52 brands, 84 advertisements

14. Thank You for Watching