2. Overview Estate Owned by: Nicodemo Librandi Wine Region: Calabria Winemaker: Donato Lanati Total Acreage Under Vine: 580 Estate Founded: 1952 Winery Production: 2,500,000 Bottles

3. Location The Librandi winery is headquartered in Cirò Marina in the region of Calabria. Located between the sea and the Sila Mountains; this guarantees an excellent balance between day and nighttime temperatures. Librandi is one of the best-known properties in the Cirò region located just to the north of Rocca di Neto— a steep, winding dotted ridge that is difficult to work The combination of its unique soil and location between the sea and the Sila Mountains, with cool evenings, results in a wonderful expression of the unique local grape, Gaglioppo

4. History In the 1950’s, after growing grapes for four generations, the Librandi family decided to produce and bottle their own wines. Company management has always been kept in the family’s hands, while Donato Lanati, Professor of Oenology at the Universities of Turin and Florence, is the consulting winemaker. The family continues working to improve quality and restore the fame enjoyed by the Cirò vineyards and wines in ancient times.

5. History The Librandi brothers run the winery themselves so as to stay in close contact with their land and their wines The Librandi family has performed a number of successful experiments involving planting of a series of internationally renowned varieties. All Librandi wines and olive oils are made exclusively from estate-grown grapes and olives.

6. Philosophy "The future of our wine depends on our ability to meld tradition with innovation, without the one overcoming the other”

7. The Vineyards With regards to sources for oil and grapes, Librandi can count on production from its holdings. Covering a total surface area of 898 acres, of which 580 are vineyards, 250 olive groves, and the rest dedicated to woodlands The vineyards are planted with both local varietals (Gaglioppo, Magliocco and Mantonico) and international varietals. Librandi also runs an experimental vineyard with ancient local varietals.

8. The Vineyards The properties are located in several communes in the area. 58 hectares are found in the historical part of the Cirò DOC region, specifically the fields of Cirò Marina and Torretta di Crucoli. The 128 acres of the Critone farm however, are found in the commune of Strongoli, which is part of the Melissa DOC and the Val di Neto IGT territory. The 625 acres of the adjacent Rosaneti and Palmento Murato farms are found on the border of the Casabona and Rocca di Neto communes, and they too are included in the Melissa DOC and the Val di Neto IGT.

9. The Future In the establishment and evolution of experimental fields, Librandi has had a triple objective: The qualitative improvement of regional varietals already being grown A study of the untapped potential of the ancient regional vines with the aim of launching new and unique products. The acquisition and preservation of the regional vine-growing patrimony, by means of historic and scientific study.

10. Production Production is divided into three branches. 1.A first series of DOC wines including Cirò Rosso and Cirò Rosso Riserva Duca Sanfelice, Cirò Bianco and Cirò Rose 2.Another series of DOC wines (Melissa) including Asylia Rosso and Bianco 3.A more ambitious group of innovative products presented as IGT These wines are based on indigenous grapes such as Gaglioppo, Magliocco and Mantonico, as well as noble vines of more recent introduction which have been planted at the Critone, Rosaneti and Palmento Murato farms.

11. Owners Nicodemo Librandi Born in Ciró Marina in 1945. Shares with his brother Antonio Cataldo the ownership and management of the winery. Graduated in Mathematics at the University of Rome. Fe taught for nearly 20 years before joining his brother in the family business Oversees sales, marketing, and scientific research.

12. Owners Paolo Librandi Born in 1977 Together with his brother Raffaele, they represent the new generation of the family business. Graduated from the University of Milan with a degree in Philosophy Earned a Masters degree in Vineyard Management and Winemaking from the University of Brescia. He is in charge of vineyard management, but he also manages Sales in the US and European markets. His brother Raffaele oversees the Italian, German and Japanese markets.

13. Key Selling Points 1.Librandi is an alternative to the classic Italian appellations They represent unmatched value and authentic style and flavor 2.The Ciro Classicos are some of the most successful BTG alternatives 3.Duca San Felice is constantly one of the best wine list items we have, and as a Tre Bicchieri winner a great QPR item. 4.Terrific value from a region relatively unknown, which means less competitive pressure than in other famous categories (tuscany, veneto), and better margins for the trade 5.The wines are an excellent compliment to spicy foods

14. Building The Brand 1.Authentic wines, true to their varietal character and terroir 2.Librandi is THE zone leader in terms of recognition and quality 3.Librandi’s dedication to experimental vineyard research has been crucial in protecting and reviving many indigenous Calabrian varietals 4.Build exposure BTG in winebars and in all styles of restaurants with BTG opportunities, and should complete the Italian selection in any retail store. Excellent with spicy food

15. Cirò Rosato DOC Duca Sanfelice Cirò Rosso Classico Riserva DOC Distribution Channel On Premise: 50% Off Premise:50% On Premise:50% Off Premise: XX% On Premise: 50% Off Premise:50% Varietal Composition 100% Greco Bianco 100% Gaglioppo Competitive Set Statti (Vias) $13-15 Odoardi Savuto (blend) $17-19 Pricing SRP: 11.99 Min. SRP: $10.99 BTG: $7-9 Wine List: $25-35 SRP: $18.99 Min. SRP: $16.99 BTG: $12 Wine List: $35-45 Cirò Bianco DOC Cirò Rosso Classico DOC

16. Cirò Bianco DOC 100% Greco Bianco Aromas of peaches and citrus fruits complement undertones of herbs and flowers. On the palate, zesty acidity and a long finish showcase this wine's subtle hints of toasted almonds and macadamia nuts. Pair this wine with ceviche, gremolata sauces, grilled swordfish, or Sicilian involtini.

17. Cirò Rosato DOC 100% Gaglioppo Displays delicate red berry, floral, and spicy aromas. Cirò Rosato is flavorful and perfectly balanced on the palate. Perfect for cured meats and antipasti, eggplant parmigiana, grilled fish, white meats, or mildly spicy dishes--especially those seasoned by red pepper spice.

18. Cirò Rosso Classico DOC 100% Gaglioppo Aromas of red fruits and spice complement undertones of cranberries, wild berries, and plums. On the palate, ripe tannins and good body make for an incredibly rich, yet easygoing red wine. Pair this wine with sausage, spicy curry sauces, hot soppressata, and tandoori chicken.

19. Critone Val di Neto IGT 90% Chardonnay and 10% Sauvignon Blanc International varieties like these were originally planted for the purpose of experimental research only, but they continue to yield impressive results. Aromas of green apples and tree fruits complement undertones of peaches, wildflowers, and a hint of freshly cut grass. Dry and crisp on the palate, this wine shows elegance with layered flavors that unfold well into the finish. Pair this wine with seafood antipasti, remoulades, kani salads, and gazpacho.

20. Duca San Felice Cirò Rosso Classico Superiore Riserva DOC 100% Gaglioppo Duca San Felice is the name of the oldest vineyard owned by the Librandi family and the last one planted by Raffaele Librandi. Aromas of figs, sour cherries, and tobacco with hints of chocolate. On the palate, this wine is substantial and well-structured with tannins that hint at ageworthiness and a long spicy finish. Pair this wine with roasted meats, Espagnole sauces, veal saltimbocca, and gyros.

21. Efeso Mantonico Val di Neto IGT 100% Mantonico Efeso (Ephesus) was the name of the Greek colony located in Turkey where the Librandi family believes the Mantonico grape originated. Notes of dried apricots and tropical fruits with undertones of toasted almonds, walnut cake, and honey. This exotic white is rich, flavorful, and mouth-filling with zesty acidity, incredible depth, and a long finish. Pair this wine with grilled chicken, orange glazes, wild rice pilaf, and roasted eggplant bocadillos.

22. Gravello Val di Neto Rosso IGT 60% Gaglioppo and 40% Cabernet Sauvignon Intensely aromatic with notes of blackberry, ripe cherry, coffee, and cassis. On the palate, it is rich with velvety tannins and a persistent finish. Pair this wine with grilled game, Mornay sauces, Chateaubriand, and duxelles- stuffed filet mignon.

23. Le Passule Vino Passito Val di Neto IGT 100% Mantonico Bianco Le Passule, which means "raisins" in the local dialect, provides an idea of what the ancient Greeks enjoyed in their day. Aromas of dried apricots, almonds, figs, and orange peel. On the palate, the wine is elegant and creamy with flavors of citrus peel, dried apricots, and figs. While delicious on its own, Le Passule is an excellent accompaniment to pastries, almonds, cassatta, or baklava.

24. Magno Megonio Val di Neto Rosso IGT 100% Magliocco Named after a Roman centurion who was said to be the first to recognize the viticultural promise of the area and owned part of the Librandi estate. Aromas of plums and black fruits complement undertones of pepper, tobacco, licorice, and chocolate. On the palate, zesty acidity and velvety tannins. Pair this wine with grilled steaks, demi- glaces, risotto ai funghi, and truffle-infused hamburgers.