2. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 2 Membership Welcome Membership Leaders! Saturday, October 16 th, 2010

3. Class #78: Keys to a Successful Unit 3 Alpine Scouting Programs Cub Scout Promise I promise to DO MY BEST, To do my DUTY to GOD And my Country, To HELP other people, and To OBEY the LAW of the Pack

4. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 4 Alpine Scouting Programs Boy Scout Oath On my honor I will do my best To do my duty to God and my country and to obey the Scout Law; To help other people at all times; To keep myself physically strong, mentally awake, and morally straight

5. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 5 Alpine Scouting Programs Varsity Scout Pledge As a Varsity Scout I, will: Live by the Scout Oath, Law, motto, and slogan; Honor the dignity and worth of all persons; Promote the cause of freedom, and Do my best to be a good team member

6. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 6 Alpine Scouting Programs The Venturing Oath As a Venturer, I promise to do my duty to God and help strengthen America, to help others, and to seek truth, fairness, and adventure in our world.

7. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 7 Alpine Scouting Programs The Sea Promise As a Sea Scout I promise to do my best: To guard against water accidents; To know the location and proper use of the lifesaving devices on every boat I board; To be prepared to render aid to those in need; To seek to preserve the motto of the sea, Women and children first.

8. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 8 Why We Are Here To better understand… –What is Membership & How We Contribute –How District & Council Support Membership –Membership Goals & Objectives Get answers to questions Network with other Scouters

9. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 9 What is Membership’s Focus? Recruit & Retain –Youth –Volunteers Develop good Relationships –With Schools, Church, Chartered Org, etc. Who has Responsibility for Membership? –EVERYONE in Your Scout Unit

10. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 10 The Purpose Of Unit Membership Chairs Help improve Membership in each Scout Unit. Give all eligible Youth a chance to experience the fun and excitement of Scouting

11. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 11 Movement vs. Organization We are part of a MOVEMENT! Word: organization Function: noun Date: 15 th century Definition: an association, a society, or a functional group –an administrative and functional structure For example: a business, charitable, or political organization Word: movement Function: noun Date: 14 th century Definition: a series of organized activities working toward an objective – an organized effort to promote or attain an end For example: the civil rights movement Source: based on content from merriam-webster.com/dictionary

12. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 12 Scouting Scouting, also known as the Scout Movement, is a worldwide youth movement with the stated aim of supporting young people in their physical, mental and spiritual development, so that they may play constructive roles in society. Source: wikipedia.org/wiki/scouting

13. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 13 WOSM SCOUTS Creating a Better World World Organization of the Scouting Movement (WOSM) Only 5 Countries in the entire world have no participation Source: scout.org

14. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 14 2011 World Scouting Jamboree Kristianstad, Sweeden

15. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 15 Boy Scouts of America (BSA) 100-years Strong! Served over 114M Youth Over 33M Adult Volunteers Slide 15 Source: wikipedia.org/wiki/Scouting Source: scouting.org/about

16. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 16 Our Vision The Boy Scouts of America will prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law Source: scouting.org/scoutsource/legal/mission.aspx

17. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 17 2006-2010 BSA Strategic Plan Current Plan We Operate To Membership is key to 3 of the 5 Pillars –Every eligible youth has an opportunity to be involved in a quality Scouting experience –The number of engaged, accountable volunteers is dramatically increased –Local, regional and national chartered organizations & strategic alliances are identified and engaged Source: BSA Strategic Plan for 2006 - 2010

18. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 18 The New 2011-2015 BSA Strategic Plan Membership is the 1 st of 11 Pillars –PILLAR #1: IMPACT & PARTICIPATION Scouting’s programs reach and make a life-changing difference with kids of all backgrounds and communities. Source: BSA Strategic Plan for 2011 - 2015

19. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 19 The 5 Key Sources of Membership Growth 1.Establish New Units 2.Recruit new Scouts & Volunteers 3.Insure all Scouts bridge/transition to the best Program for their needs 4.Keep units Active & Chartered 5.Retain more Scouts & Volunteers Source: scouting.org/scoutsource/legal/mission.aspx

20. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 20 BSA Primary Program Growth Historically, over 90% of BSA Recruiting has started with Cub Scout Packs

21. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 21 Chief Seattle Council Membership 13,929 Cub Scouts from 425 Packs 8,345 Boy & Varsity Scouts from 442 Troops & Teams 3,259 Venture & Sea Scouts from 206 Crews & Ships Source: latest statistics posted to seattlebsa.org (2008)

22. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 22 Some Important Membership Terms TAY = Total Available Youth CYM = Current Youth Membership DENSITY = CYM / TAY

23. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 23 Chief Seattle Council Cub Scout Membership Source: Council Market Analysis Report, 2010

24. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 24 Chief Seattle Council Cub Scout Membership Gaps Source: Council Market Analysis Report, 2010

25. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 25 Chief Seattle Council Boy Scout Membership Source: Council Market Analysis Report, 2010

26. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 26 Chief Seattle Council Venturing Scout Membership Source: Council Market Analysis Report, 2010

27. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 27 Membership Chairs Each District needs a Membership Chair Each Unit also needs a Membership Chair

28. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 28 Why Unit Membership Chairs? Limited District Resources –Only 1 Professional Scouter for an entire District –Limited District Volunteers –Limited Commissioner Corps You have the best understanding of your Unit –Any unique wants or needs of your Parents & Scouts –Your Chartered Organization & Rep –The Representatives of your meeting spot (typically a School or Church) –The specific neighborhood in which you reside

29. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 29 Why Unit Membership Chairs? (continued) Provide a dedicated Volunteer for Membership –Provides Unit focus on Recruiting & Retention –Dedicated contact to help build Relationships Help build relationship with Chartered Org School, Church, or other meeting location –Offers continuity of Membership activities Can build skills & methods more effectively Consistent contact for supplies & activities –Network with other Unit Membership Chairs

30. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 30 Why Unit Membership Chairs? (continued) –Unit Leaders appreciate the help Their Focus: provide a quality program for your Scouts That is Key to successful Unit Retention –Your Committee Chair does too Their Focus: build a Committee that provides resources for the Program – –Funding/Donations, Insurance, & financial management – –Supplies, Awards, & Equipment (for Cubs: food, etc) – –Re-chartering, tracking Volunteer training, camping & trips… paperwork – –And the most important Resource of all: SCOUTS!

31. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 31 Role of Unit Membership Chair Plan and Lead your Unit’s Recruiting efforts –Insure your Unit’s Vision includes Membership –Plan your Unit’s Recruiting each Year –Seek “buy-in” from your Unit’s Key-3 for Plan Committee Chair, Unit Leader & Chartered Org Rep –Request needed membership materials –Fall and Spring “Roundups” (recruiting drives) –Scout Recognition for recruiting a friend –Try to recruit one Scout each month

32. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 32 Role of Unit Membership Chair (continued) Work with other Membership Chairs –Strive for 100% Bridging to next Program Help your Unit Commissioner –Help identify Retention gaps When Scouts leave, help your Committee Chair determine why Meet occasionally with your Pack Trainer to determine Training status Work with your ScoutParent Unit Coordinator

33. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 33 Define Your District Membership Strategy Define 3-year Membership Plan –Grow Membership short, mid, and long-term –Improve Retention –Expand Number of Units Team for Membership –Establish Unit Membership Chairs –Leverage Unit Commissioners to boost Retention –Build Network of Unit & District Membership volunteers

34. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 34 Define Your District Membership Strategy (continued) Build stronger Chartered Org Relationships –Leverage the Chartered Orgs for Unit Growth –Promote the “Family of Scouting” –Plan & conduct “Together Plans” Plan: Sep/Oct Start Conducting: Nov/Dec New Units established: Nov - April –Train Chartered Organization Representatives

35. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 35 Support & Help Available to Help You

36. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 36 Unit Membership Chair Support & Help District Key-3 –District Executive (DE) –District Chair –District Commissioner Committee Chairs helping Membership –District Membership Chair –Also: Event Chair, Program Chairs, and many other dedicated Volunteers

37. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 37 Unit Membership Chair Support & Help (continued) Committee Chair Unit Leader - Cubmaster, Scoutmaster, Crew Adv Fellow Parents – form your membership team* –Start with a Membership Co-Chair ScoutParent Unit Coordinator Unit Trainer (Pack Trainer in Cub Units) Public Relations Chair Newsletter Editor and/or Webmaster *Note: work closely with your Committee Chair

38. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 38 Unit Membership Chair Support & Help (continued) Words to Live By (online resources) –http://scouting.org/WordstoLiveBy.aspx –Public Service Announcements (PSAs) –Program-specific materials –General materials, Flyer templates, etc. Be A Scout (online resources) –https://beascout.scouting.org/ –Free advertising for your Unit! –Ask your CC, Unit Leader, or COR to update your Unit Information

39. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 39 Unit Membership Chair Support & Help (continued) More Online Resources via Scouting.org… –Cub Scouts Link to “Parent Information Guide” –Boy Scouts Link to “Year-Round Guide to Scout Recruiting” Invite a friend to join via www.thescoutzone.org –Venturing Link to “Marketing/Recruiting support” Link to “Promotional Materials”

40. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 40 Support & Help Membership Materials Most can be ordered through Christina (DE) Many available for view or print at scouting.org Youth and Adult Applications Recruitment Flyer Request Yard Signs, Posters, Banners Door Hangers Boys Life copies (mini or full, old or new) Many different BSA brochures & materials

41. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 41 The Role of District & Unit Commissioners About Your Unit Commissioner… –We are a Friend to reach out to –Can offer experienced, free advice –Can work with Volunteers –Can also work with Parents –At the Pack Level, can work with Dens or Packs –Able to offer guidance on Membership

42. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 42 Unit Membership Chair Support & Help (continued) Please don’t let fellow volunteers forget about all the Training Resources: –District Training Classes –Online Classes (via MyScouting.org) –District Roundtables –Council Program Training Conference (PTC) –National Volunteer Training Conferences –Consider offering Membership Workshops

43. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 43 Define Your Membership Goals & Objectives

44. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 44 Cub Scout Pack Membership Get the Word Out –General Advertising (signs, bulletins, etc) –Targeted (phone calls, email, Door Hangers) Join Night –Don’t “Oversell” - Talk less than 12-min –Get lots of Parent/Volunteer Help –Help with Application Paperwork –Have a Volunteer sign-up sheet, roster

45. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 45 Cub Scout Pack Membership (continued) Improve Retention –Plan for Webelos to Scout Transition –Meet with your Unit Commissioner –Work with your ScoutParent Unit Coordinator and Unit Trainer (Pack Trainer for Cub Units) Pack Specific Workshop –At September Roundtable

46. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 46 Boy Scout Troop & Team Membership Plan Open Houses –Fall –Spring Promote your Troop to Packs –Provide Den Chiefs –Webelos to First Class – Appoint an ASM Grow Scouts into Venturing Troop & Team Specific Workshop –Will be offered at a Fall Roundtable

47. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 47 Varsity & Sea Scout Membership Similar to Troop Open House approach More Emphasis on Scout-Led Recruiting Troop & Team Specific Workshop –Will be offered at a Winter Roundtable

48. Saturday, October 16th, 2010 Class #78: Keys to a Successful Unit 48 Thank You Volunteers Thank you for your Time today! If you are interested in ongoing information sharing about Membership, please contact your District Membership Chair or reach out to me directly: –John Dietz –Email: john@johnandcarla.com