1. Sports and Entertainment Marketing Entertainment Distribution 1 Copyright © Texas Education Agency 2011. All rights reserved.

2. Copyright Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1) 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. 2 Copyright © Texas Education Agency 2011. All rights reserved.

3. Movies the Big Screenthe Big Screen movie preview-release of a movie to a limited number of theaters prior to its official releasemovie preview-release of a movie to a limited number of theaters prior to its official release movie trailer-pre-movie advertisement for future moviesmovie trailer-pre-movie advertisement for future movies art-house movie-movie outside the mainstream of popular subjects (independent film makers)art-house movie-movie outside the mainstream of popular subjects (independent film makers) wide release-distributing a movie nationally to a thousand or more theaters at the same timewide release-distributing a movie nationally to a thousand or more theaters at the same time 3 Copyright © Texas Education Agency 2011. All rights reserved.

4. Movies at Home cable (HBO)cable (HBO) DVDDVD NetflixNetflix 4 Copyright © Texas Education Agency 2011. All rights reserved.

5. Making Music VinylVinyl 8-track8-track CDCD iPod/iTunes/etc.iPod/iTunes/etc. Docking StationDocking Station –enables iPods to be connected to speakers that can project the music throughout a room instead of the individual’s earbuds 5 Copyright © Texas Education Agency 2011. All rights reserved.

6. Businesses Related to Music Legends Theme ParksTheme Parks –Dollywood –Graceland 6 Copyright © Texas Education Agency 2011. All rights reserved.

7. Technology and Distribution Media Media mergeMedia merge Cable television and satellite dishCable television and satellite dish Podcast-way of distributing multimedia files over the Internet for playback on computers, iPods, cell phones, and other mobile devicesPodcast-way of distributing multimedia files over the Internet for playback on computers, iPods, cell phones, and other mobile devices 7 Copyright © Texas Education Agency 2011. All rights reserved.

8. Technology and Distribution Media (Cont.) Digital (HDTV)Digital (HDTV) Space-Based Radio (satellite radio)Space-Based Radio (satellite radio) –provides what subscribers want to hear, when and wherever they want to hear it –over 100 channels offer a wide range of music and news, sports, talk, variety, and comedy shows 8 Copyright © Texas Education Agency 2011. All rights reserved.

9. Mega Distribution Broadcast WebsBroadcast Webs –groups/affiliations of television networks, production studios, and related entertainment businesses that produce shows or provide services for other members in the group 9 Copyright © Texas Education Agency 2011. All rights reserved.

10. Mega Distribution (Cont.) Vertical Integration-one company controls several different areas of the same industryVertical Integration-one company controls several different areas of the same industry –Walt Disney Corporation Started with motion picture productionStarted with motion picture production Now is also involved with movie studios, record labels, theatrical production companies, animation studios, television networks, theme parks, and resortsNow is also involved with movie studios, record labels, theatrical production companies, animation studios, television networks, theme parks, and resorts 10 Copyright © Texas Education Agency 2011. All rights reserved.

11. Digital Platforms Major Music Distributors-EMI, Universal, Warner, Sony/BMGMajor Music Distributors-EMI, Universal, Warner, Sony/BMG Reduced Music SalesReduced Music Sales –file sharing-making files available for others to download –piracy-unauthorized copying of music 11 Copyright © Texas Education Agency 2011. All rights reserved.

12. Internet Music Revolution $13.3 billion music industry filed law suits against illegal online music swappers$13.3 billion music industry filed law suits against illegal online music swappers Recording Industry Association of America (RIAA) uses software to trace the unique identification number that identifies a computer onlineRecording Industry Association of America (RIAA) uses software to trace the unique identification number that identifies a computer online When RIAA finds an “illegal” user, a subpoena can be issued and a lawsuit filedWhen RIAA finds an “illegal” user, a subpoena can be issued and a lawsuit filed 12 Copyright © Texas Education Agency 2011. All rights reserved.

13. Music Trends Apple and iTunes-legally purchase downloaded songs for 99 cents eachApple and iTunes-legally purchase downloaded songs for 99 cents each MP3 (MPEG-1 Audio Layer 3)- a digital audio encoding and compression format designed to greatly reduce the amount of data required to represent audioMP3 (MPEG-1 Audio Layer 3)- a digital audio encoding and compression format designed to greatly reduce the amount of data required to represent audio 13 Copyright © Texas Education Agency 2011. All rights reserved.