1. talks! Producing Webinars for Nonprofits & Libraries March 19, 2009 Conference Call: 866-740-1260 Access Code: 6339392 Sponsored by

2. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166

3. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Continue the conversation Twitter hashtag: #tst Ask follow-up questions in the Software Forum: –tinyurl.com/d4j5c5

4. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 You are being recorded… This seminar will be available on the TechSoup website along with past webinar presentations: –www.techsoup.org/go/webinars You will receive a link to this presentation, material and links.

5. talks! Producing Webinars for Nonprofits & Libraries Facilitator:Kami Griffiths, TechSoup Presenters:Emily Inlow-Hood Shawn Cardinal, ReadyTalk Sponsored by

6. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Today’s Speakers Volunteers: Becky Wiegand, Gayle Capentier, Matt Palmer (TechSoup) Kami Griffiths TechSoup Emily Inlow-HoodShawn Cardinal ReadyTalk

7. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Agenda Introductions Interview with Emily Inlow-Hood Interview with Shawn Cardinal Audience Q&A About TechSoup

8. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 WebJunction Webinars

9. Lead Facilitate Collaborate Contribute Consume Personalize Respond Connect Explore Community Responsibility Our Vision: relevant, vibrant, and sustainable libraries in every community Level of Participation Individual (help me get my job done) Collective (help others get the job done) visitor> member > participant > contributor > SME > group facilitator > advocate > presenter > mentor >champion Attend webinar Present webinar Continuum of Engagement

10. talks! Develop Best Practices Webinar Working Group Wimba Gurus group Attend trainings, read articles, and learn from other organizations conducting webinars

11. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 The best-laid plans Always have a backup plan!

12. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Showtime!

13. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Keys to organizing a webinar program: Good topic and presenter Good communication Preparation Invisible process Publicity Shared results Organizational Buy-in

14. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Steps to produce a webinar (sample checklist)  Recruit the presenter and support team  Communication between support team and presenter to schedule the webinar and a practice session  Get promotional information from presenter including: short bio, goals of webinar (learning objectives), and title and short description of the webinar  Input webinar on public calendar  Market and promote webinar in: website, blog, newsletter, external listservs, your other webinars, twitter, Facebook  Get slides from presenter  Upload presentation and training slides to room  Create webinar archive page  Train presenter in a practice session; afterwards, delete training slides from room and update presenter slides based on feedback from practice session  Send pre-webinar reminder email to registrants  Produce the webinar  Post archive and related resources to webinar archive page  Send post-webinar email to attendees  Post to a post-webinar discussion on your site, blog, discussion boards, etc.  Review survey for feedback and sales leads  Send attendee feedback in thank you email to presenter  Record stats and sales leads and communicate to organization team

15. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Who produces webinars? PRODUCER HOST PRESENTER

16. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Production of Webinar: Before starting the session:  Check phone and Internet connection  Check your slides  Check your registrant list  Check to make sure you have booked a space to conduct the webinar (if in a meeting room, etc.) ‏

17. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Pre-session:  Display a default welcome slide that ensures people know they are in the right place  Login early to greet early attendees (½ hour before the webinar)  Onboard attendees to the tool (using a slidedeck you have created with screenshots and directions)  Troubleshoot technical problems  Ask a provocative question to get people thinking about the content of the presentation  What else could you do before the webinar begins?

18. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Starting the session  Start on time!  Start the recording/archive  Host welcomes everyone again and directs those still having technical difficulties to producer who will then continue to help people 1:1  Introduce the presenter and agenda for the session

19. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Deliver the Presentation  Ask plenty of questions of audience throughout the session  Incorporate interactive activities like polls, whiteboard, etc.  Leave time for questions at the end  What are your ideas for increasing audience participation during a webinar?

20. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 End of session:  End on time!  Thank everyone for attending, including the presenter and attendees  Let them know when to expect follow-up communications  Follow-up

21. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 What not to do:  Use speaker phone  Have slides with too much text  Trying to cover too much information  Have a boring or poor speaker/presenter  Have poor audio quality  What are other things to avoid when producing a webinar?

22. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 What type of content makes a good webinar? Concepts or skills that can easily be taught in 30-45 minutes Very narrowly focused topics Topics that generate discussion Case studies and stories Ask your community!

23. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Looking for a Webinar Wizard Required: Eager to learn new technology Grace under pressure Can troubleshoot on the fly Time management skills Sense of humor Preferred: Event planning experience Instruction experience Presentation skills Online learning and meeting skills

24. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Online conferencing software Pick the tool that’s right for the job: –How many people will it accommodate? –How much does it cost and how do they charge? –What are you hoping to accomplish? –Would your participants rather listen to the audio through the computer or through the phone? –Do you want to record the Webinars and archive them for future viewing?

25. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Online conferencing software ReadyTalk GoToMeeting Webex Wimba Classroom Crossloop DimDim Yugma

26. talks! Questions? Submit your questions using the chat box.

27. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Audio + Web Conferencing Don’t worry! You can’t break it! Dial a phone number then enter 7 digits Click button from emailed invite

28. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 What is a Webinar? Online or “virtual” seminar Combines audio and visual aspect Live Broadcast - One to Many/Several to Many Allows you to reach people all over the world, without the need for travel

29. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Types of Webinars Sales presentations and lead generation Training initiatives Earnings and analyst presentations New Product or technology announcements Guest speaker presentations

30. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Non-Profit Applications Membership Drives

31. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Non-Profit Applications Membership Drives Member Benefits

32. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Non-Profit Applications Membership Drives Member Benefits Training Initiatives

33. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Non-Profit Applications Membership Drives Member Benefits Training Initiatives RETENTION!

34. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Non-Profit Applications Membership Drives Member Benefits Training Initiatives RETENTION! Goodwill

35. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Recording feature Record both audio and web

36. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Recording feature Record both audio and web Post link online

37. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Recording feature Record both audio and web Post link online Email recording

38. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Recording feature Record both audio and web Post link online Email recording Create a podcast series

39. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Success Story! Trout Unlimited Campaign

40. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Success Story! Trout Unlimited Campaign “Save the Brookie” - 356 playbacks!

41. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Success Story! Trout Unlimited Campaign “Save the Brookie” - 356 playbacks! Track who replayed the recording

42. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Success Story! Trout Unlimited Campaign “Save the Brookie” - 356 playbacks! Track who replayed the recording Saved over 175 hours

43. talks! Questions? Submit your questions using the chat box.

44. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 More Resources Webinars Getting to Know Online Conferencing Tools, TechSoup Talks Webinar Articles 10 Steps for Planning a Successful Webinar, TechSoup Tips for Conducting a Successful Webinar, TechSoup A Few Good Online Conferencing Tools, Idealware What Stinks About Webinars?, Chief Learning Officer

45. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Still have questions? Additional questions can be answered by posting in the Software Forum: –tinyurl.com/d4j5c5

46. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences

47. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Upcoming Webinars Mobile Technology for Advocacy & Activism –Thursday, March 26, 9:00 a.m. Pacific –Followed by an all-day online forum event

48. Producing Webinars for Nonprofits & Libraries Conference Call: 866-740-1260 Access Code: 6339392 Thank you to our Webinar Sponsor!

49. talks! Thank you! For more information contact: Emily Inlow-Hood emily.inlow@gmail.com twitter.com/emnica Kami Griffiths kami@techsoup.org 415-633-9392