1. Once Upon a Time NN/LM Outreach Evaluation Research Center Photo credit: Washington & Jefferson College © 2012 under Creative Commons 3.0 US License; capl@washjeff.eduCreative Commons 3.0 US License Using Evaluation Findings to Tell Your Project’s Stor y

2. Hoped-for response

3. Typical response Written evaluation reports are nearly as varied as those who write them, but the great majority share a common characteristic: They make tedious and tiresome reading. -- Fitzpatrick, Sanders, and Worthen, 2011, p. 43

4. Most people get evaluation reports that look like this

5. People respond better to this

6. The solution: Don’t let data get in the way of a good story

7. Write your story, then weave the data into it

9. Step 1 Data analysis: graphs, charts, tables, statistics

10. Q2: How often do you use MedlinePlus or MedlinePlus en español? Key finding: Seventy-seven percent of ___ are using MedlinePlus, with more than one-third saying they use it monthly.

11. Step 2 Collect all the important findings

12. Step 3 Organize and condense You don’t have to tell everything you know -- my grandma

13. Step 4 Write a short narrative (a story)

15. Step 5: Choose statistics, charts, pictures to illustrate or reinforce key points

16. Organizing your findings: Program reports using story book structure

17. The story book structure

18. Example: Cinderella

19. Where is the data?

20. Weaving in data

21. The CDC has a great success story format Challenges Solution Results Future directions Testimonial statement Photo

22. Nancy Duarte’s Sparkline: Advocating for a great idea

23. Duarte’s Sparkline: Comparing “What is” with “What could be”

24. Lincoln’s Gettysburg Address Vision Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

25. What is 1 Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure…

26. What could be 1 We have come to dedicate a portion of that field… But, in a larger sense, we can not dedicate…this ground. The brave men, living and dead, who struggled here, have consecrated it…

27. What is 2 The world will little note, nor long remember what we say here…

28. Call to action It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced… that government of the people, by the people, for the people, shall not perish from the earth.

29. Hospital Library Example

30. Making your story readable and memorable

31. What Sticks? SUCCESS Simple Unexpected Concrete Credible Emotional Stories Shows shared value with organization

32. Emphasize catchy quotes and subtitles

33. Sample Success Case Reports Go to this link to see how the success cases are formatted to be more memorable http://www.healthy.ohio.gov/healthylife/createco mm/chcsuccess.aspx

34. Have a memorable ending Transformation: How the characters move forward Call to action: What needs to be done to move toward the vision

35. Bottom line: Don‘t let data get in the way of a good story

36. Resources Developing Evaluation Reports that are Useful, User-friendly, and Used. Tamara Walser (AEA coffee break seminar CBD039, February 10, 2011) http://bit.ly/12dmVsT (available to members of AEA only) http://bit.ly/12dmVsT The Secret Structure of Great Talks. Nancy Duarte (TEDtalks, February 2012) http://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talk s.html Healthy Ohio success stories: http://www.healthy.ohio.gov/healthylife/createcomm/chcsuccess.aspx http://www.healthy.ohio.gov/healthylife/createcomm/chcsuccess.aspx Story Builder from the Centers for Disease Control and Prevention, Injury Prevention and Control. http://www.cdc.gov/injury/successstories/storyBuilder.html http://www.cdc.gov/injury/successstories/storyBuilder.html SlideDocs. Nancy Duarte. http://www.duarte.com/slidedocs.http://www.duarte.com/slidedocs

37. Photo Credits The OERC purchased licenses for images in this document. Rights are not transferrable. If you want to purchase an image you see here for another purpose, please contact Cindy Olney for the company and item number.

38. NN/LM Outreach Evaluation Resource Center If you have questions or comments, please contact: Cindy Olney Acting Assistant Director olneyc@uw.edu 678-682-3864 This project has been funded in whole with federal funds from the National Library of Medicine, under contract HHS-N-276-2011-00008-C