1. U.S. Foodservice Optimizes Lead Management with CRM CUSTOMER PERSPECTIVE “Oracle's CRM On Demand has enabled U.S. Foodservice to leverage the scale of sales force and grow market share despite an unprecedented contraction of the foodservice industry.” Steve Horan, Senior Vice President, Street Sales COMPANY OVERVIEW Provides food and related products and services―through more than 60 distribution centers―to 250,000 customers nationwide, including restaurants, hospitals, hotels, schools, and governmental operations Industry: Professional Services Employees: 27,000 Revenue: $20 billion CHALLENGES/OPPORTUNITIES Provide an easy-to-use customer relationship management (CRM) system that enables U.S. Foodservice to standardize account and lead management nationwide Increase visibility into the sales pipeline and expand reporting capabilities to improve decision making Tailor information access controls and CRM processes to match the complex, multilayered organizational structure of the company, which employs a large field team SOLUTIONS Oracle CRM On Demand Oracle Business Intelligence Enterprise Edition RESULTS Deployed a CRM solution to over 6,000 users in just ten months Expanded reporting capabilities, improving insight into lead status, win rates, and sales activities Enabled configuring the system to meet its unique sales hierarchy Gained the ability to create custom prospect tracking lists to maximize market potential October 2009

2. What USF Needed in CRM Our users asked for: ` SimplicityEase of use; time required to learn tool SpeedFast to access, update, and process information Connectivity On and offline capabilities and auto-synchronization Integration Integration with and links to other key USF tools/reports/data sources Reporting Key reports on activity and performance with data from CRM and from EDW Lifecycle Lifecycle of the customer

3. Economic Changes Present Unique Opportunities It’s all about the Territory Managers (Sales Reps) Knowing just a little more about that customer before they open the door Fire drills occur that require immediate response Time is money It’s not just about replenishing the box of avocados ie: visit to family owned Mexican restaurant

4. USF Results 11674865194431013823107349 Incremental Users Added Trained an average of 600+ users per month Began development and rollout of second release prior to completion of Release 1 As of 1/4/10 Rollout to 6000+ Users RESULTS Speed to market 6,125 active users in 10 months 56 out of 62 divisions trained Strong user adoption Net account increase year over year Increase in account penetration Reporting based on combined data from mainframe and CRM