1. BizSmart – Where Smart people go to surround themselves with other Smart people, to gain business success. www.biz-smart.co.uk

2. BizSmart Lunch & Learn Webinar How to improve your website and ultimately win more clients Copywriter Liz Painter will explain what you can do to improve your website and how that can lead to winning more clients. She’ll talk you through some of the most common mistakes business owners make on their websites and explain why it’s vitally important to create web copy that’s tailored to your target market.

3. How to improve your website and ultimately win more clients Webinar by Liz Painter BizSmart Select Member and Copywriter at Comma Comma www.commacomma.co.uk

4. Are you proud of your website? Key elements Engaging copy Great design Potential clients can understand what you do Social proof Call to action

5. What is the purpose of your website? Promote your business Sell your products and services Sign up new clients Demonstrate how your products work Give examples of projects you’ve worked on Encourage people to apply for a job with you Create a community of people with similar interests.

6. Think about your reader…

7. Market – Message - Media Who is your ideal customer – write for them? Understand your market and their pain points Explain what’s unique about what you do Features AND benefits Testimonials and case studies Use words, pictures and video

8. Creating an engaging website Well-designed Engaging copy that clearly explains what you do Up to date Constantly evolving

9. Why potential clients leave 1.They don’t understand what you do 2.Long-winded paragraphs and sentences 3.They’re bored

10. Common pitfalls Cutting and pasting copy from elsewhere Using jargon or overly-complicated language Being pompous or insincere The passive voice Overly wordy Too many hyperlinks Too much focus on keywords Poor navigation

11. Standard business website Home About Meet the team Our services/products Why choose us? Testimonials Blog Contact

12. In summary, a great website will 1.Capture attention quickly 2.Clearly explain what you do 3.Outline your USP 4.Avoid long-winded sentences and paragraphs 5.Be interesting and engaging 6.Speak to a specific market 7.Encourage action

13. Thanks for listening! If you have any questions please ask now or email me afterwards at: liz@commacomma.co.uk

14. BizSmart – Where Smart people go to surround themselves with other Smart people, to gain business success. www.biz-smart.co.uk