1. Current Business Issues Introduction to Module Module Tutor: Nigel Bryant Session1 14th January 2016

2. Module Outline 1.Introduction to Contemporary Business Issues 2.Strategic Management Theory 3.Layers of Business Strategy 4.Case Study Analysis 5.Strategic Planning 6.Reading Week 7.Change Management Theory 8.Assignment Workshop and Individual Tutorials 9.Assignment Workshop and Individual Tutorials 10.Decision Making Techniques 11.Review of the Decision Making Process 12.Reading week 13.Reading week 14.Assignment Workshop and Individual Tutorials 15.Assignment Workshop and Individual Tutorials Module Evaluation

3. Deadlines Progress report: Weeks 7 and 8 You will be required to present a progress report during weeks 7 & 8 to the lecturer within their 1:1 tutorial session. You should explain the analytical tools that you have used, your reasoning behind the selection of those tools and the issues you have identified as a result. One issue should be internal and the other an external issue that the organisation is currently facing. Assignment draft report: Week beginning 11 th April 2016 It is highly recommended that you submit a draft report during the week beginning 11 th April. This is a complex module and students that have done well in the past have ensured that a draft has been submitted. The draft assignment will not be marked, but it will allow you the opportunity to have a valuable discussion regarding your report with the lecturer during weeks 11 and 12. Submit Assignment: 28th April 2016

4. Recommended Reading Core Text Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regner, P. (2014) Exploring Strategy, Text and Cases, 10th edition, Harlow: Pearson. Journals The following publications are recommended: International Journal of Management Review Industrial and Corporate Change Strategic Management Journal British Journal of Management Harvard Business Review

5. Learning Outcomes Session 1 Learners will be able to: 1.Review strategy and impact on strategic management, operational level and individual level. 2.Recap strategy management theories from Strategic Management module, Foundation degree year two. 3.In pairs students research a given theory and present to class. 4.Students produce questions that they need answers for regarding strategic management theory and practice.

6. Review of Strategy

7. What does Wikipedia say? Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty. In the sense of the "art of the general", the term came into use in the 6th century C.E. in East Roman terminology, and was translated into Western languages only in the 18th century. Review of Strategy

8. Strategy is important because the resources available to achieve these goals are usually limited. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). The senior leadership of an organization is generally tasked with determining strategy. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as strategic planning and strategic thinking.

9. Review of Strategy There are dozens of different views on strategy (Mintzberg and Lampel, 1999; Tsoukas and Knudsen, 2002)

10. Strategic Planning: Key Steps Defining the Corporate Mission Designing the Business Unit Strategy Functional plans: Marketing, HR Operations Finance MIS Designing the business portfolio Setting Corporate Objectives/goals Strategic Management Recap Strategic Terminology

11. Strategic Management Recap Environmental Analysis Porter’s 5 Forces PESTLE AnalysisSWOT Analysis

12. Strategic Management Recap Competitor Analysis Boston MatrixAnsoff Matrix

13. Strategic Management Recap Other Tools

14. Activity 1.Pair up with another person. 2.Recap and review the strategic management tool you have picked, including how and when the tool can be used. Give an example of the tool applied to an organisation. What are the limitations of the model? Are there alternatives? 3.Prepare a 10 minute presentation for class next week with a short Q&A session afterwards.

15. Strategic Management Tools 1.PESTEL framework 2.Porter’s 5 Forces – competitive rivalry 3.The Industry Life Cycle 4.Porter’s Value Chain 5.SWOT analysis 6.Bowman’s Strategy Clock 7.Ansoff’s New Product/Market Matrix 8.The Boston (growth/share) Matrix 9.McKinsey’s 7 x S Model of internal capabilities

16. Assessment There is one assignment

17. Assignment task You will be required to identify two key business issues currently facing the Lloyds Banking Group. You must: - Identify the issues by using a range of analytical tools - Critically analyse the impact of those issues on each layer of business (strategic, operational and individual) Focussing on one of these key issues, you must: - Justify your choice of issue - Provide appropriate business solutions to the issue identified - Analyse the business solution implemented by Lloyds Banking Group - Investigate and evaluate the decision making process undertaken by Lloyds Banking Group. You will be required to present their findings in a 3,000 word formal report with relevant academic underpinning.

19. Any Questions?

20. Contact Details nbryant@brookes.ac.uk

21. eMail Protocol Subject Management Concepts – subject Text Be explicit Signature Name and number hi sorry i not always chack my email i just see you email i am so sorry have a nice day see you

22. Summary An introduction to the module Assessment details An overview of the key concepts of Strategic Management

23. Reading Johnson et al. (2014) and other sources

24. Next Session News Forum on Moodle Student presentations Q&A session for each presentation