1. Toy Design Project

2.  Primary Research  Original research conducted by you (or someone you hire) to collect data specifically for your current objective.  Secondary Research  Searching for existing data that was originally collected by someone else

3.  Surveys  Questionnaires  Focus Groups  Interviews  Observations  Experiments

4.  Look for secondary research in the following areas:  Journals  Libraries  Online Sources (U.S. Census)  Secondary research may be internal data or external data  Internal – found with business/company (financial reports, etc.)  External – found outside of business (online sources, etc.)

6. Primary vs. Secondary Research: What’s the Difference? (2011). My Market Research Methods. Retrieved from http://www.mymarketresearchmethods.com/primary- secondary-market-research-difference/