1. Chapter 11: Visual Merchandising Lesson 2 – Interior Displays http://www.newskings.com/apple-will-not-exhibit-an-macworld-expo-2010

2. Topics that we will cover 1.The purpose of a display 2.Types of Displays a)Exterior b)Interior 3.Creating Displays a)Best Practices b)Steps in Planning a Display c)Evaluating Displays 4.Colour a)The Colour Wheel b)Basic Colour Schemes c)Colour use in displays

3. Visual Merchandising Interior Displays – Inside the store – Props such as flower pots, mannequins, platforms are used http://www.displaywarehouse.com/NEW-TPC/images_Fixtures/StoreInterior7- 20.jpg

4. Visual Merchandising Interior Displays: – Open – Closed – Architectural or built up

5. Interior Displays Open Interior Displays: – Allows customers to examine merchandise unassisted

6. Open Interior Displays Gondola Display Racks Table Displays or Island Displays Dump Package Ledge Platform

7. Gondola Displays Form a continuous display Good for presenting large volumes of merchandise Depleted stock noticeable http://vikrant.us/blog/wp-content/uploads/2008/06/grocery-store.jpg

8. Display Racks Used for items such as overcoats, jackets, and dresses Hang merchandise for display purposes Free standing, ceiling mounted, posted to walls Adjustable and portable Arrange merchandise by size, colour, style and/or price

9. Display Racks http://www.topdeq.com/medias/sys_master/8450953160408672.jpg

10. Table displays or island displays Ideal for volume selling Mobile Difficult to keep neat http://www.redlakegroup.com/images/main/insert-creativematerials-1-large.jpg www.theorganizedbridestore.com

11. Dump Displays Low cost Requires minimal stock time Receptacles containing clearance goods or low-priced items http://www.jgresource.com/LNT.html

12. Package Displays Merchandise is stacked or arranged usually on the floor as aisle caps, in original packaging. Simple and inexpensive Can be positioned quickly Retailers can put entire inventory on the floor, eliminating storage facilities and repeat merchandise handling

13. Package display http://www.effpos.com.au/assets/export%20pallet%20display.jpg

14. Ledge Displays Uses space that would otherwise be wasted. Used for seasonal displays http://www.detroitfashionpages.com/user_area/photo_big/fashion_studiocouture1.jpg

15. Platform displays Bunks used to display heavy or bulky items Place mannequins on top of bunks Attract attention and indicates the merchandise being sold in a particular area of the store.

16. Closed Interior Displays Showcase or shadow box – Holds expensive items such as jewelery – Usually well lit and locked http://www.eventspirit.de/se_data/_filebank/laender/dubai/IncenitveDubaiGold Souk.jpg

17. Architectural (built up) Displays Specially constructed to suit a particular display need. Great Example: IKEA or Home Depot Uses up lots of space, primarily used by large stores. http://www.housetohome.co.uk/imageBank/cache/i/IKEA1_e_c05121b aa6f7e87f42266c0662e4a480.jpg