1. Shooting & Editing Video for the Web Seth Odell (Office of Media Relations) Todd Schindler (Office of Media Relations)

2. Video in a Web 2.0 World

3. The Role of Web Video at UCLA  UCLA on YouTube  UCLA, Newsroom, Health, JCCC, Extension, TFT, Happenings, Fowler  Launch of UCLA on iTunes U  Growing Facebook Presence

4. Web Video and UCLA Newsroom

6. Equipment and Start Up Needs

7. Selecting a Camera Panasonic DVX100 Sony HDR-HC7Kodak Zi6

8. Editing Software Final Cut Pro iMovie Windows Movie Maker

9. External Microphones Lavalier Shotgun Handheld

10. Additional Equipment  Tripod  XLR Cable  Headphones  Tapes (MiniDV)

11. Deciding What to Shoot  Consider your department mission  Value your time  Plan before you shoot  Prepare for promotion before you shoot  Think outside the box

12. The Web Difference  Low production quality  Short (Generally 3 minutes or less)  Low camera and subject movement  Avoids complicated subject matter  Includes a call to action  Encourages audience participation

13. Shooting an Interview  The subject should never look directly into the camera

14. Shooting an Interview  Make sure there is some depth behind the subject

15. Shooting an Interview  Lighting considerations

16. Shooting Subjects in Action & B-roll  Shooting Sequences

17. Shooting Subjects in Action & B-roll  180-degree rule

18. Shooting an Interview  If possible, get several views of the subject  Shut off anything that gives off unnecessary noise  Always monitor sound through the headphones

19. Logging and Capturing Video  Connecting  Capture settings  Scratch disk  Live capture

20. Editing

21. Compression

22. YouTube Recommendation  H.264  Quality to “Best”  Key frames every 30 frames or less  320x240  30 fps  AAC

23. Hosting and Embedding Your Videos  Host yourself  YouTube  Brightcove  Fliqz, Blip.tv, Photobucket, videoegg, Magnify…

24. Promoting Your Videos  Embed  YouTube  Link  Wikipedia  Digg

25. Looking Forward  Get help online at instructables.com, ehow.com, about.com, expertvillage.com  Live streaming