1. A special program designed for By Mike Hourigan, CSP © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

3.  Reengineering or reorganization  Merger or acquisition  Downsizing or layoffs  Declining sales or profits 69% 44% 39% 24% Gallup © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

5. 0 World sense of economy 0 Technology/Social Media 0 Shift in our social order ©. www.mikehourigan.co2013 Hourigan & Associates, Incm

6. © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

7. Happy Creative Motivated Employees © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

8.  Competence  Relationships  Security  Sense of direction  Territory © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

10. Individual Team Mission © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

11. Individual Team Mission © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

14. Silent Generatio n Age. 65+ Baby Boomers Pop. 76 mill. Age 46-64 Generation x Pop. 49 mill Age 30-45 Millennial Pop. 72.5 mill Age 18-29 BriefConformistNoisy, anti- establishment Savvy, loaners Entrepreneurial Confident, liberal, connected open to change Social media profile 6%30%50%75% Sleep with phone 20%50%68%83% Internet use40%79%87%90% Texted in past day 4%35%63%80%

15. Silent Generation Pop. Age. 65+ Baby Boomers Pop. 76 mill. Age 46-64 Generation x Pop. 49 mill Age 30-45 Millennial Pop. 72.5 mill Age 18-29 Tattoos6%15%32%38% Earrings01%9%23% Volunteer in last yr. 39%52%54%57%

16.  Plan to keep working till age 69  Much lower net worth than parents  Luxury spending down by 50%  Priority shifting from material things to experiences  Looking to maintain vitality/afraid to die poor  Smart phones are a priority  Leading users of online dating © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

17. Like tradition Follow the rules Work before play Patient and delay personal rewards Will sacrifice for the greater good Still saving for their family Have pensions Value products value © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

19.  Cynical and they research everything  Value honesty and transparency  More women in the workforce – smaller families  Not big risk takers – play it safe  Supporting 2 generations – parents & kids  Money back guarantee  Adverse to hype and overstatement  Strong mistrust of government & corporate America  Campaigns that make fun of convention & tradition © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

20.  Distrust conventional advertising  More likely to follow opinions of their peers  Uncomfortable getting behind a product- more comfortable with character driven campaign (create lifestyle persona to give brands a chance to connect)  Slower reaching milestones – buying homes, getting married, raising children  Spending power 200 bill. a year © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

24.  79% have a college or graduate degree  65% Male  35% Female  2 people sign up every second  5.3 million member searches is 2012 © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

25. <24 13% 25-34 20% 35-44 26% 45-54 22% 55-64 13% >65 5% © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

26. United Food Group is a great sponsor!! © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

27. Having a cup at CTW show © 2013 Hourigan & Associates, Inc. www.mikehourigan.com

28.  Consulting  Speaking  Coaching  Training www.mikehourigan.com 704.875.3030 © 2013 Hourigan & Associates, Inc. www.mikehourigan.com