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Published byDaniel Bridges Modified over 8 years ago
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Hispanics and Digital Video
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Overall, Millennials Are Spending Less Time On Internet on Their Computers Older Hispanic Usage Up Considerably Source: Nielsen Total Audience report 1Q15
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In Particular, Video Usage on Computer Is Down The Most Among Hispanics – Down 16% Source: Nielsen Total Audience Report 1Q15 …But Time Spent Is Pretty Much On Par % Change v. YAG in P18+ Monthly Time Spent with Comp Video Total11% Black31% Hispanic-2% Asian-16%
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We Continue To See Migration From Computer Video To Smartphone Video Source: Nielsen Total Audience Report 1Q15 Comp VideoSmartphone VideoGain/Loss Composite-13,002+24,973 Black-638+1,451 Hispanic-3,176+2,992 Asian-814+1,327 % Change in Monthly Time Spent by Device Among P2+
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Smartphone’s Video Usage Continues To Expand Among Hispanics, Up 14% Source: Nielsen Total Audience Report 1Q15 % Change v. YAG in P18+ Monthly Time Spent with Smartphone Video Total-18% Black0% Hispanic14% Asian54%
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In Total, Largest Gains In Mobile Video Experienced Among Hispanics Between the Ages 35 to 49 CompositeHispanics P18-2424%9% P25-3445%10% P35-4921%56% P50-6410%37% % Change In Time Spent Viewing Video on Smartphone/Monthly v YAG Source: Nielsen Total Audience report 1Q15
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What Is Contributing to Smartphone’s Video Growth?
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More & More Consumers Are Using Apps/Web On Their Smartphones Source: Nielsen Total Audience Report 1Q15
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In Fact, App/Web Usage Continues To Rise Source: Nielsen Total Audience Report 1Q15
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Smaller Screen Size is Key as Smartphone App/Web Usage Is More Than 4X The Tablets CompositeHispanic Smartphone App+Web7:179:54 Tablet App+Web3:342:24 Time Spent (hrs:min) with…/Weekly A18+ Source: Nielsen Total Audience report 1Q15
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