2. ZAMBIA DESTINATION PRESENTATION

3. Zambia’s Location Located in Southern Africa between 8◦ S and 18◦ S and between 20◦E and 35◦E. Surrounded by 8 neighbors

4. Zambia – Quick Facts www.zambiatourism.com Size 752 000 square kilometres Over 33 % dedicated to wildlife areas. 20 National Parks and 36 GMAs Population 14.8 million, 73 tribes and 8 main dialects 8 neighbours – centrality and easy air accessibility within the region Access – 4 International Airports 35% of total fresh water resources in southern Africa -Over 20 waterfalls, 5 major rivers, 5 major lakes, over 470 bird species

5. The Capital

6. Getting to Zambia – By Air – Major Airlines

7. Victoria Falls -Zambia Zambia – Home of the Mighty Victoria Falls

8. KEY DESTINATION ATTRIBUTES www.zambiatourism.com The Victoria Falls – One of the Seven Natural Wonders of the World and is a UNESCO designated World Heritage Site. Abundant Wildlife – 20 National Parks and 36 Game Management Areas (GMAs)- South Luangwa National Park and Kafue National Park. Rich and Diverse Cultural Heritage – resulting in over 30 annual traditional ceremonies. Warm and very friendly People Economically Progressive and Peaceful Country Lakes and Rivers – The Zambezi River is Africa‘s fourth largest. More than 40% of Southern Africa’s fresh water resources are found in Zambia.

9. Culture KulambaBwilile Ncwala Likumbi Lya Mize

10. Abundant wildlife- Walking Safaris

11. Zambia International Arrivals www.zambiatourism.com  3% Growth from 2013 to 2014. With Asia and Pacific regions contributing about 24%.  Holiday visitors contributed the highest at 11% growth from 2012 to 2013.  Total number of arrivals from 2012 to 2014 grew by 25%.

12. White-Water Rafting

13. Zambia International Arrivals : Category www.zambiatourism.com  Purpose of visit include Holiday, Business, Conference, study, and VFR.  Conferencing visitors has increased by 80% from 2012 to 2013.  Renowned Hotel Brands such as Raddison Blu, Protea Hotels, Hotel Intercontinental, Taj Pamodzi, Hotel Southern Sun, Sun International have contributed to the increase in MICE Destination.

14. The Victoria Falls Zambia 1.The Devils Pool YouTube Video

15. Recent Updates www.zambiatourism.com New Airline Entrant-Air Rwanda Zero Ebola Cases. Uplifting of Yellow Fever Ban Online Visa Application Processing : To be launched by end of Year

16. Endorsements 11 Amazing ways to experience Africa from the air by CNN.com’s Travel Section 50 Travel Destinations That Will Be Huge In The Next 10 Years by Business Insider The Safari Awards 2014 by Tourism Tattler World’s Best Awards Top Lodges and Resorts in Africa by Travel + Leisure Best Luxury Safari Spa 2014 by Luxury Hotel Awards Top 10 Natural Swimming Pools 2014 by TripAdvisor

17. www.zambiatourism.com