1. 管理學報告 0313128 管科 07 洪睿祺 0313114 管科 07 鄒雅雯

2. First company: Alphabet-Google  Mission statement: "To organize the world’s information and make it universally accessible and useful.”  Strategic goals : maintain its competitive advantage based on uniqueness in the face of competition from other technology firms.  Strategies :differentiation developing certain unique capabilities that make the business competitive through the variety of its products, inclusive of Google Search, Google Fiber and Google Glass

3. Second company: Amazon  Mission statement: “To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”  Strategic goals: 1.customer obsession 2.innovation 3. cost-leader  Strategies: expand and grow 1.unrelated diversification 2.strategic alliance with the university 3.teach Amazon vendors how to be effective by offering 4.logistics,customer service & transactions

4. Third company : Ebay  Mission statement :”to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world.”  Strategic goals:1.Establishing a larger user base 2.Concentrating on local and international trading 3.Creating a string brand 4.Broadening the trading platform 5.Maintaining a strong community affinity 6.Continually enhancing sites features and functionality  Strategies: concentration attracting new users and increase the number of customers also active more users to bid by imposing alluring regulations, last mount up the gross merchandise volume and value of transactions which are conducted by every single active user.

5. Forth company: Facebook  Mission statement: "Facebook's mission is to give people the power to share and make the world more open and connected.“  Strategic goals: continuing to grow and serve our existing communities and businesses and help them reach their full potential.  Strategies : 1.Facebook's (and others') future global growth requires investment in global wireless infrastructure 2.Mobile applications will continue driving Facebook's capabilities 3.Strategic acquisitions are for building future (even moonshot) competitive advantages 4.Give New Innovations Time to Develop 5.Proving digital marketing delivers positive ROI is a key strategy driver

6. Last company: Yahoo  Mission statement : “to be the most essential global Internet service for consumers and businesses.”  Strategic goals: 1.increase market share growth 2.new improved product development 3.increase Yahoo’s office globally  Strategies: 1.horizontal integration-building partnership with Microsoft 2.market penetration-vast product offering 3.market development-more offices in 25 countries 4.retrenchment-aggressive cost cutting 5.divestiture-close video services

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