1. Why does culture change?
Cultural Change
Why does culture change?

2. Examples:
Middle class children were discouraged from working outside their homes
Interracial dating was highly discouraged
Most of your great grandparents didn’t go to college

3. Three Reasons for Cutural Change!
Discovery
Invention
Diffusion
People used to think girls weren’t athletic. As girls began to compete in sports, relationships between men and women changed.
The creation of the steam engine changed our world.
Japanese taking democracy from the U.S.
Mexican food in Europe.

4. Cultural Diversity What are subcultures and countercultures?
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5. SubCulTures:
Part of the dominant culture but differs from it in some important aspects. Example: San Francisco’s Chinatown QEg

6. Problems with Subcultures:
They tend to be labeled with negative stereotypes:
Gang member!
Cowboy!
They tend to have social problems:
Suicide Rates
Alcoholism

7. Counterculture:
A subculture that is deliberately and consciously opposed to certain central beliefs or attitudes of the dominant cultures
Example: Amish (simple lifestyle vs advanced)
Hippies (Freedom vs domination)
Prison Gang (Blood in, Blood out)