1. www.vgtu.lt DIGITAL PROFILE OF COUNTRY: LITHUANIA IN WORLD CONTEXT prof. dr. Vida Davidavičienė

2. ICT development and influence to society and business environment Rapid development of ICT, globalization, changes of political environment and many other factors influence the business. The ICT and management science development relations and tendencies are not enough explored, this is challenge to evaluate the degree of ICT development influence to business and the changes of the business environment. However we can’t deny this influence.

3. Steroids  Digital: all analog content and processes are being digitized  Mobile: thanks to wireless technologies, computing, connecting, collaborating can be done anywhere  Virtual: the process of shaping, manipulating, and transmitting digitized content can be done at very high speeds, so that users do not have to think about these processes  Personal: Individuals can perform all these processes on their own computing devices

4. Information society development Anciant society Economics based on natural resources Factors: Hunting skills Agrarian society Economics based on cultivation of resources of live nature Factors: Agrotechnics Selection Industrial society Economics based on processing of resources of nonlive nature Factors: Technology Engineering Information society Knowledge based economy Factors: Knowledge engineering Communication Crisis: Lak of resources Agricultural revolution Crisis: Lak of resorces Industrial revolution Crisis: Lak of markets Technological (compute) revolution

5. ICT and business management development timeline

6. VALUE Industrial economy Knowledge economy Value created by efficiency Investment to company Production tools Stabile plan Competitive relations Local production Value created by creativity Investment to innovation Information Change management Cooperative networks Global production Changes of values

7. Internet usage (2015) World- 3. 35 bn (growth since year 2000 - 826,9 %) Asia - 1,62 bn Europe – 604 mln. North America – 313 mln. Latin America - 339 mln. Africa – 327 mln. Oceania – 2 7 mln.

8. Lithuania Internet users statistics Youngest group of users (15-19) almost reached 100%; Age group from 20 to 29 - 98% 1.81 mln. use internet growth of 9% in age 40-59 group of internet users observed (it is 1/3 of all internet users) Average age in a group of 15-74 users is: 43.2 years Average age in total is: 37.6 years

10. ICT networks and infrastructure Penetration of broadband connection: – 8 th in world; – Leader in ЕU.

11. Comparison of specific European countries by EPI, NRI, and GDI Country2014 EPIEPI rank NRINRI rank2014 EGDIGDI rank Austria0,6275405,4220,791220 Bulgaria0,2549124473n/d Cyprus0,31371074,737n/d Czech Republic 0,25491224,542n/d Denmark0,5490545,5130,816216 Italy0,7843194,3580,759223 Lithuania0,6471334,9310,727129 Norway0,6863305,850,835713 Portugal0,6471334,933n/d Slovenia0,3922844,636n/d Sweden0,6078455,830,822514 United Kingdom0,960845,690,86958 Finland0,7059246,010,844910 France0,960845,2250,89384 Netherlands1,000015,840,88975 (Source: Davidavičienė, Lolat using The Dutta et al. (2015), UNPAN (2014) UNPAN

12. Social network UsersPercent of marketers that use Percent of brands that have a presence Top Countries Using Facebook1,490 mln.No Data US (25 percent), Other (75 percent) Google+,375 mln.40 percent70 percentUS (55 percent), India (18 percent) Instagram302 mln.No Data US (40 percent/ 77.6 mln.), Other (60 percent) LinkedIn336 mln.No Data India (27 mln.), Brazil (18 mln.), US (16 mln.), Canada (9 mln.), France (8 mln.), Italy (7 mln.), Mexico (6 mln.), Australia (6 mln.), Spain (6 mln.), China (5 mln.) Netherlands (5 mln.) MySpace50 mln.No Data14.2 mln artistsNo Data Pinterest100 mln. 0.5 mln.; 67 percent contentNo DataUS (47 percent) QZone755 mln. No Data Mostly China Sina Weibo600 mln. No Data Mostly China Snapchat115 mln. 1 percent of marketersNo Data4 percent adult Internet users Tumblr425 mln. No Data Twitter645 mln. 12 percent of US businesses 85 percent B2B marketers 63 percent have multiple accounts US (53 mln.) Vkontakte100 mln.No Data Russia and NVS countries YouTube1,300 mln.9 percent of US SMEsNo DataUS (20 percent), Other (80 percent) Comparison of social networks

13. Percent of use of social networks by country

14. Use of social networks in B2B and B2C marketing communication per country (weight in the context of the overall research sample)

15. Links to social networks from website (except Facebook, Twitter, LinkedIn, Youtube) Instagram Google+ tumblr misterwong blogger digg delicious Stumbleupon myspace Pinterest Studi mein schüler Xing odnoklassniki.ru vkontakte.ru my.mail.ru Connect.ua Israel1,677,435,5 37,138,7 35,540,332,3 1,635,533,9 32,31,6 Ukraine0,010,60,0 0,80,0 83,791,169,10,0 Germany3,360,413,233,028,622,040,717,613,212,125,316,56,639,611,0 1,10,0 Russia0,926,71,4 1,81,4 0,91,43,20,9 0,00,930,995,418,90,5 Lithuania6,375,06,3 0,06,3 0,0 6,30,0 6,30,0 Netherlan ds4,128,610,2 12,2 10,2 12,214,310,2 0,010,2 0,0

16. Marketing peculiarities in social networks per country statistic. Country Have website Have link to social networks from website other than Facebook, Twitter, YouTube Have page on social network siteFacebook using for YouTubeTwitterFacebookInformation Sales/ services Information, sales, services No data Israel79,2519,714,016,545,7535,15,510,559,4 Ukraine71,6460,611,617,921,6411,79,04,779,3 Germany99,2523,016,532,040,539,300,360,7 Russia99,5054,320,551,05350,81,8 3 3,147,4 Lithuania87,083,69,811,446,445,53,41,051,2 Netherlands9912,470,890,39089,20,55,810,3

17. Online presence in Lithuania food industry

18. Use of languages in Lithuania food industry websites

19. Thank you / Ačiū Prof. Dr. Vida Davidavičienė, Head of Department of Business Technologies, vida.davidaviciene@vgtu.lt, work phone: +370 5 2744881 vida.davidaviciene@vgtu.lt