1. Ordinance 704-E Sign Ordinance Amendments for Readerboard Signs City Council 2nd Reading September 21, 2010

2. Background Current regulations may not adequately address the detrimental impacts of readerboard signs.Current regulations may not adequately address the detrimental impacts of readerboard signs. A moratorium was approved on July 6, 2010 to allow time to research the use and regulation of readerboard signs and to propose revisions to the Sign Ordinance.A moratorium was approved on July 6, 2010 to allow time to research the use and regulation of readerboard signs and to propose revisions to the Sign Ordinance. Moratorium expires October 4, 2010.Moratorium expires October 4, 2010.

3. Proposed Changes Eliminate institutional signs as an allowed sign typeEliminate institutional signs as an allowed sign type Specifically prohibit readerboard signs, except for bulletin board signs, drive through signs, and gasoline pricing signs which comply with the regulations in the ordinanceSpecifically prohibit readerboard signs, except for bulletin board signs, drive through signs, and gasoline pricing signs which comply with the regulations in the ordinance

4. Proposed Changes in Detail Combine the definitions for electronic readerboard sign and manual readerboard sign.Combine the definitions for electronic readerboard sign and manual readerboard sign. SIGN, READERBOARD: A sign that utilizes alternating electronic data control components or a sign comprised of non- permanent letters, numerals or symbols, which allows a change of sign copy by adding, removing or rearranging said letters, symbols or numerals.

5. Proposed Changes in Detail Add “readerboard signs” to the list of prohibited signsAdd “readerboard signs” to the list of prohibited signs PROHIBITED SIGNS Readerboard signs, with the exception of bulletin board signs, drive through signs, and gasoline pricing signs which comply with the regulations set forth in Section 7.2.

6. Proposed Changes Remove the definition for “institutional sign”Remove the definition for “institutional sign” Remove “institutional sign” as an allowed sign type from Table 7Remove “institutional sign” as an allowed sign type from Table 7 Remove the duplicate listing for “bulletin board sign” from Table 7Remove the duplicate listing for “bulletin board sign” from Table 7

7. Proposed Changes in Detail Add a definition for bulletin board sign:Add a definition for bulletin board sign: SIGN, BULLETIN BOARD: A permanent ground sign or monument sign within a residential subdivision for displaying news and information for subdivision residents.

8. City Council Motion – 1 st Reading September 7 th, 2010 – City Council approved the item as presented.

9. Questions?

10. Current Readerboard Definitions Electronic: A sign that utilizes alternating electronic data control components.Electronic: A sign that utilizes alternating electronic data control components.

11. Current Readerboard Definitions Manual: A sign comprised of non-permanent letters, numerals or symbols, which allows a change of sign copy by adding, removing, or rearranging said letters, symbols or numerals.Manual: A sign comprised of non-permanent letters, numerals or symbols, which allows a change of sign copy by adding, removing, or rearranging said letters, symbols or numerals. –Note: This definition does not apply to sandwich board signs

12. Current Regulations Prohibited SignsProhibited Signs –Signs illuminated to such intensity or in such a manner as to cause a glare or brightness to a degree that it constitutes a hazard or nuisance to traffic. –Signs that move or flash or have moving or flashing components; signs that are intermittently lighted or have changing colors; signs that revolve; or any other similarly constructed signs.

13. Types of Readerboard Signs Menuboard – A drive through sign associated with menu and pricing for food services and may include an audible speaker and microphone integral to the sign.Menuboard – A drive through sign associated with menu and pricing for food services and may include an audible speaker and microphone integral to the sign. Regulations:Regulations: –Attached or monument –2 per site –24 sq. ft. max. –At side or rear of building

14. Types of Readerboard Signs Bulletin Board – A type of monument sign for displaying neighborhood news.Bulletin Board – A type of monument sign for displaying neighborhood news. Regulations:Regulations: –One per subdivision entrance; not to exceed 2 –Must be located on designated common area –No closer than 100 feet from an arterial –Max. 6 feet tall –Max. 18 sq. ft. –Must have lockable covering

15. Types of Readerboard Signs Institutional – A permanent on-site sign used to identify governmental and municipal agencies, public schools, churches, or similar public institutions, and used to communicate messages of importance to the general public.Institutional – A permanent on-site sign used to identify governmental and municipal agencies, public schools, churches, or similar public institutions, and used to communicate messages of importance to the general public. RegulationsRegulations –One per street frontage –Max. 6 ft. 6 in. tall –Max. 50 sq. ft. –Messages may not scroll, flash or change more than once a day.

16. Types of Readerboard Signs Gasoline Pricing – A permanent on-site monument sign which displays the price per gallon of fuel sold by that business, and which may periodically change to reflect changes in fuel prices.Gasoline Pricing – A permanent on-site monument sign which displays the price per gallon of fuel sold by that business, and which may periodically change to reflect changes in fuel prices. RegulationsRegulations –One per site –Max. 6 ft. 6 in. tall –Max. 50 sq. ft. –Price per gallon display may not scroll, flash or change more than once a day.