1. Chapter10: Public Relations

2. History of public relations Hail, Caesar! – –Acta Diurna – –Propaganda The origins of modern public relations – –Church propaganda (Congregatio de Propaganda Fide) – –Public opinion

3. Colonial American, US public relations Federalist Papers Declaration of Independence, Constitution

4. Colonial American, US, continued Davy Crockett P.T. Barnum’s circus – –“The greatest show on Earth”

5. Public relations in the age of the robber barons Smoothing rough labor relations – –Publicity – –Corporate press bureaus

6. PR pioneers Ivy Ledbetter Lee – –“The public be informed” Edward L. Bernays – –Public relations counsel The Creel Committee Arthur W. Page

7. Public relations matures PR events Press releases Public relations agencies Crisis communications Reputation management

8. The rise of public relations ethics Professionalism – –Opposition to Barnum: “There’s a sucker born every minute.” Public Relations Society of America

9. Trends in public relations technology New mass media-TV leads the way Videoconferencing Satellite broadcasting – –Satellite Media Tours (SMTs) Video news releases – –Video News Releases (VNRs)

10. Trends in public relations technology, continued Personal computer – –Broadcast fax services – –Public relations news services

11. On-line news and information LEXIS-NEXIS, other databases Telephone – –1-800 numbers – –Protests by phone

12. Public relations on the Internet Many cautions about opening up – –Intranets

13. Internet Monitoring / Surveillance – –Critical or polemical web sites – –What’s the competition up to? – –Copyright violations Electronic press kits

14. Industry organization Public communications advice Early-warning system Tech support for publicity and promotions Gatekeeping Media relations

15. Forms of public relations Publicity Promotion Community relations Government relations Public information

16. Publics for public relations Businesses – –Shareholders, Customers, Employees Not-for-profits – –Contributors, Clients, Volunteers Government agencies

17. Audiences for public relations, continued Elements of successful public relations Public relations organizations – –Usually assist existing corporate agencies – –Commercial news, press clippings, broadcast transcriptions The public relations profession

18. Public relations issues Private interests vs. the public interest Professional ethics – –PRSA code of professional standards Professional development Use of research and evaluation Public relations and society