1. Using the World’s #1 social networking site to promote your event HOW TO USE FACEBOOK AS AN EVENT MARKETING TOOL

2. Using the World’s #1 social networking site to promote your event WHAT IS FACEBOOK ? FACEBOOK vs. THE WORLD POPULATION 306 million - USA 200 million - Facebook 196 million – Brazil 140 million - Russia 127 million - Japan FACEBOOK vs. THE WORLD POPULATION 306 million - USA 200 million - Facebook 196 million – Brazil 140 million - Russia 127 million - Japan Free access Social Networking site Founded in 2004, Harvard University Revolves around an invitation-accepted Friends system, which is different from Twitter (where you can follow anyone). Average user has 120 friends. Key features include the Wall, Status Updates, Photos, Tagging Photos, Chat, Gifts, Pokes, Profile, Fan Pages, Groups, Videos and Events. Along with Twitter is now the most preferred social networking site for businesses. Grew from 100 million users to 200 million users from Sept 2008 – April 2009. Estimated to reach 300 million users by the end of the year. Fastest growth segment is 35-54 year old users (275% growth in past year)

3. Using the World’s #1 social networking site to promote your event FACEBOOK IS EVERY APPLICATION YOU NEED NEWS FEED EMAIL INSTANT MESSAGING (CHAT) SHARE PHOTOS SHARE VIDEOS CONTACT DATABASE IPHONE and BLACKBERRY COMPATIBLE MANAGE EVENTS

4. Using the World’s #1 social networking site to promote your event FACEBOOK EVENT PAGE AT A GLANCE Basic Information: date, time, location contact, website Flyer or Poster Guest List -Attending -Maybe -Not Attending -Not Responded RSVP section Features menu Event Description Add Photos & Videos Message Wall

5. Using the World’s #1 social networking site to promote your event MANAGE YOUR GUEST LIST See who is attending, who is maybe coming, who is not coming, who has not responded You can easily see who is attending. Print out your guest list with one click! See who might be attending and persuade them to make it.

6. Using the World’s #1 social networking site to promote your event FOLLOW UP WITH GUESTS You can send a message via email or Facebook to all your guests and even send a message to those that have not responded or said maybe – with a click of a button. Send an email direct to your guests Send a Facebook message

7. Using the World’s #1 social networking site to promote your event ADVERTISE YOUR EVENT ON FACEBOOK Create side-bar banner ads Facebook Ads Manager -Track Click-Throughs -Daily Ad Spend -Control Max Spend Per Day -Specify Target Markets

8. Using the World’s #1 social networking site to promote your event FREE WORD OF MOUTH PROMOTION Social Networking at its best! Hawaii Magazine Facebook Page Visit the Waikiki Spam Jam! Your personal status updates Thanks for the event plug Mayor!

9. Using the World’s #1 social networking site to promote your event POST EVENT COVERAGE More than 1,000 posts related to the Waikiki Spam Jam on Facebook!

10. Using the World’s #1 social networking site to promote your event FACEBOOK IS AN EVENT MARKETERS DREAM Viral Social Networking – go from 100 invites to 10,000 in one day Upload a new event in minutes Manage guests lists, print out attending list with ease Advertise for much less than traditional media Word of mouth pre-event coverage through your status and others updates Post-event coverage can be seen anytime after the event ……… and its FREE THANK YOU! - Facebook friend request me - “Toby Tamaye”