1. Slogans, Taglines… Sports and Entertainment Marketing Mr. Woodring

2. Quick Logo Quiz  http://www.funtrivia.com/playquiz/q uiz5498064e0e8.html http://www.funtrivia.com/playquiz/q uiz5498064e0e8.html http://www.funtrivia.com/playquiz/q uiz5498064e0e8.html  http://www.yesnet.yk.ca/schools/we s/webquests_themes/media_sofie/sl ogan_song_quiz.html http://www.yesnet.yk.ca/schools/we s/webquests_themes/media_sofie/sl ogan_song_quiz.html http://www.yesnet.yk.ca/schools/we s/webquests_themes/media_sofie/sl ogan_song_quiz.html  http://digg.com/gaming_news/Take_ the_Logo_Quiz http://digg.com/gaming_news/Take_ the_Logo_Quiz http://digg.com/gaming_news/Take_ the_Logo_Quiz

3. Slogan?  So what is the difference between a slogan and a tagline?  The dictionary says that a slogan is a word or phrase used to express a characteristic position, a stand, or a goal to be achieved;  a brief attention-getting phrase used in advertising or promotion; a tagline.

4. Tagline  A tagline is a line that serves to clarify a point or create a dramatic effect; a reiterated phrase or message identified with an individual, group, or commercial product and that resonates strongly with an audience: An ending line, as in a play or joke, which makes a point; a slogan.

5. Okay now I’m confused…  So the words have similar meanings, and they share many synonyms:  byword,  catchphrase,  catchword,  idiom,  jingle,  proverb,  trademark

6. Differentiate further please  It could be said that taglines are the long-term phrases and slogans are used mainly as advertising lines.  Slogans and taglines are an integral aspect of a company's identity— they:  amplify the company's message  serve as the foundation for any marketing effort.

7. Why?  Your slogan and tagline should reveal to the world who you are by expressing the core of your brand value.  Powerful slogans and taglines play a key role in inspiring trust and expanding your reach into your intended target market.

8. Coca-Cola  The Coca-Cola Company is a perfect model of a company that has used great slogans and taglines to articulate and enhance its brand.  Coca-Cola has been in existence since 1886 and is the number one selling soft drink in the world.  For more than 100 years the company has dominated the soft drink market because (1) it makes a great product, and (2) it has great brand recognition and loyalty.

9. Coke  Coke has been creating slogans and taglines for its products since 1905--how many of them do you remember?  What about: “Can't Beat the Real Thing”“Can't Beat the Real Thing” “Coke Is It”“Coke Is It” “Have a Coke and a Smile”“Have a Coke and a Smile” “Catch the Wave”“Catch the Wave”  These are just a few of the company's many compelling slogans and taglines

10. Coke  These powerful phrases convey a sentiment, an emotion, or an attitude.  Coke has consistently proved to the world that the right slogan and tagline will linger in your mind for decades.

11. Over the years

12. Some Memorable Ones  Apple’s “Think Different”  Wheaties’ “Breakfast of Champions”  Maxwell House’s “Good to the Last Drop”  Wendy’s “Where’s the Beef?”  Medic Alert - “I’ve fallen and I can’t get up?”  M&Ms “melt in your mouth, not in your hands” a “dirty, rotten lie.”  Alka Seltzer’s “Plop Plop, Fizz Fizz”  Pepto Bismol’s “Nausea, heartburn, indigestion, upset stomach, diarrhea.”  “A Diamond is Forever.” Created by N.W. Ayer & Sons, Inc. for De Beers

13. How about…  “They’re G-r-r-r-eat!”  Frosted Flakes  “Gimme a Break, Gimme a Break”  Kit Kat  “Once You Pop, You Can't Stop”  Pringles  Online Quiz: http://www.speedy- incorporation.com/sloganquiz/ http://www.speedy- incorporation.com/sloganquiz/http://www.speedy- incorporation.com/sloganquiz/

14.  “Rice-A-Roni, the San Francisco Treat” Probably the most famous jingle in American advertising history, the first Rice-A-Roni commercial aired in 1959  “The Best Part of Waking up is Folgers in Your Cup” This line has been featured in every Folgers commercial since the 1960s.  “Nothing Outlasts the Energizer. It Keeps Going, and Going…” Produced by DDB Chicago Advertising for Energizer since the 1980s

15.  “This is your brain on drugs.” Launched in 1987 as a large-scale anti-narcotics campaign by a Partnership for a Drug-Free America, this PSA featured an egg (“This is your brain”) and an egg frying in a pan (“This is your brain on drugs.”)  “Be Like Mike.” Created for Gatorade in 1991  “Beef. It’s what’s for dinner.” In 1992, in the face of declining beef consumption, Leo Burnett Worldwide came up with this memorable slogan (apparently recognized by over 88% of Americans) for The National Cattlemen’s Beef Association

16. Your assignment  Create 3 slogans for the following 3 products (meaning one good slogan for each – 3 total) A breakfast cerealA breakfast cereal An athletic clothing lineAn athletic clothing line A fast food restaurantA fast food restaurant  This is a competition (be secretive)  Voting will be anonymous