1. ADVERTISING NOTES

2. company or individual that pays to advertise a product or message SPONSOR

3. person or group of people who buy products or services CONSUMER

4. the basic idea or theme that sponsors want to communicate to a target audience MESSAGE

5. specific group a sponsor hopes to persuade; members share characteristics such as age, gender, background, values, or buying habits TARGET AUDIENCE

6. short, memorable phrase used in advertisements; intended effect is for people to remember the slogan and associate it with the product, such as Nike’s “Just Do It.”® SLOGAN

7. promotional message that appears at the top or side of a Web site BANNER AD

8. large outdoor advertising sign found along highways or on buildings BILLBOARD

9. promotional message in a magazine or newspaper; uses design, visuals, and text to appeal to a target audience PRINT AD

10. advertisement of a product or service through its use or placement in a TV show or film PRODUCT PLACEMENT

11. message that persuades the public to take a specific action or adopt a certain viewpoint toward an issue, an organization, or a cause PUBLIC SERVICE ANNOUNCEMENT (PSA)

12. ad aired on radio; relies on music, sound effects, creative scripts, memorable voices, and effective language RADIO SPOT http://www.youtube.com/watch?v=pDj 8QYigFnw

13. short film promoting and previewing an upcoming movie or show; appears before feature movies in theaters and on TV; often uses fast-paced visuals, sounds, and special effects to make an impact TRAILER (TEASER) http://www.youtube.com/watch?v=IyaF EBI_L24&feature=r elated

14. ad broadcast on TV; uses many techniques—special effects, music, dazzling visuals, and creative scripts—to create a memorable message; often more expensive than other ads; cost varies according to the time it is aired TV COMMERCIAL http://www.youtube.com/watch?v=R55 e-uHQna0

16. http://www.youtube.com/watch?v=K- thfeWWmgI Suggests that everyone is using the product. Bandwagon

17. Shows a popular celebrity promoting a product. Celebrity Spokesperson http://www.youtube.com/watch?v=J5tY igaO7-Q

18. Taps into certain emotions, such as happiness, sadness, or excitement. http://www.youtube.com/watch?v=Qzs E0v2wJSY Emotional Appeals

19. http://www.youtube.com/watch?v=- GRwtIIOjsQ Uses vague words - such as patriotism and freedom - that bring to mind values people agree with; often provides little or no concrete evidence. Glittering Generalities

20. Makes the consumer laugh; often gives little information about the product. http://www.youtube.com/watch?v=- W3yiAPR6g4 Humor

21. Appeals to consumers’ desire to be different from everyone else; the opposite of the bandwagon appeal. http://www.youtube.com/watch?v=EQC a4WVILrs Individuality

22. Uses words that have positive connotations, such as “tasty,” “fresh,” or “sensational.” http://www.youtube.com/watch?v=QsZ FsZw5jtU Loaded Words

23. Uses specific words, images, or phrases that are stated or shown over and over again. http://www.youtube.com/watch?v=Is3i cfcbmbs Repetition

24. Taps into people’s desire to be special or part of an elite group. http://www.youtube.com/watch?v=G_p GT8Q_tjk Snob Appeal