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2012 Chevy Camaro In Cincinnati. Car Dealership Dayton Ohio 2014 CHEVROLET CRUZE SEDAN LTZ.

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Presentation on theme: "2012 Chevy Camaro In Cincinnati. Car Dealership Dayton Ohio 2014 CHEVROLET CRUZE SEDAN LTZ."— Presentation transcript:

1 2012 Chevy Camaro In Cincinnati

2 Car Dealership Dayton Ohio 2014 CHEVROLET CRUZE SEDAN LTZ

3 2012 Chevy Camaro In Cincinnati

4 General Motor’s iconic Chevrolet, is making a comeback into the US market, with a diesel version of its compact car 2014 Cruze. Chevrolet is gearing up to take on the might of the Germans. CHEVROLET CRUZE Features of Cruze Diesel The Cruze is priced at a competitive $25,695 comparing well with Jetta at $24,885 Both the vehicles have a 2 liter clean diesel engine The Cruze is ahead of Jetta in terms of power and torque It is more fuel economic, giving a better mileage compared to Jetta; both on the city roads and the highways. Chevy equinox Cincinnati Ohio

5 Car Dealership Dayton Ohio Marketing Strategy of Chevrolet for Cruze Diesel The company is planning to launch the Cruze diesel in 12 states initially, and after 6 months to make it available nationally, across all the states of the US. In the state of Ohio, Cruze diesel cars can be booked at Chevy Dealer Dayton Ohio.Chevy Dealer Dayton Ohio

6 used Chevrolet cars

7 Additional Features of Chevy not available in Jetta 10 standard airbags Leather seats Power driver seat Smartphone-like My Link system 5 years/100,000 miles Power train warranty 2 years/24,000 mile free maintenance warranty General Motors On Star system, which provides directions and concierge type services Review backup mirror at an additional cost Rear-traffic cross alert system Radar-activated blind-spot side mirrors Car Dealership Cincinnati Ohio

8 Conclusion Overall the 2014 Cruze is a far better model in all respects, when compared to the market leader VW Jetta. But the fact cannot be overlooked that, VW Jetta TDI has been successful both in US and overseas, particularly the European market, where diesel cars outsell gasoline cars. 2014 Chevrolet Cruze Chevy equinox Cincinnati Ohio

9 2012 Chevy Camaro In Cincinnati

10 Chevy Becomes the First to Return to the U. S. Market with a Diesel Car Chevrolet last offered a diesel engine on their car in the retiring Chevy Chevette in the mid-80s. Chevy is back in the game with a diesel engine in its well-known compact — 2014 Cruze, the first car other than the German VW, BMW, Audi and Mercedes to offer a diesel in America. Jeep is presently providing its first ever diesel on the non-car segment with the Grand Cherokee, whereas Dodge, Ford and Dayton Chevrolet have reigned over the market of light truck diesel vehicles for years now.

11 Target Market and Initial Launch The Cruze diesel from Chevy is available in around 12 key states in the beginning. By around the 3rd quarter, this fuel friendly vehicle will be made available in all the states. Many Cruze diesel versions were found in Chevy diesel outside metropolitan Atlanta. The VP marketing, Chris Perry, believes that the brand has compiled a 3 pronged approach towards marketing for dealing with the diesel segment again. This is how it goes:

12 2014 Chevrolet Cruze

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