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Published byEmery Bell Modified over 8 years ago
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TestXXX Multi City Initiative Regional Consultation in Hong Kong 2010 6 cities most affected by HIV o Bangkok o Chengdu o Ho Chi Minh City o Jakarta o Manila o Yagon Pilot project in Bangkok
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Estimated 1 : 3 MSM in Bangkok are HIV+ In 2012, MSM accounted for 41% of new HIV infections
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Increase the rate of MSM testing for HIV in Bangkok. 1 2 Encourage MSM to make HIV testing a part of their routine
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Target Audience Young gay men Higher Education Usually using social media - Facebook - Instagram - Youtube - Grindr - Jack’D - Hornet Lots of casual sex partners Traditionally not serviced by community organizations
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Website received 46,556 page views There was 21,461 users visiting the page. Average amount of time spent was 1:20 seconds Hongkong 1% Singapore 1% Malaysia 2% USA 5% Thailand 88% 32-44 7% 25-34 34% 18-24 36% 1,465 ‘Likes’ 83% identify as male Number of people from Bangkok, Thailand is 898 36% are between ages of 18- 24 years Video2 83% Video1 8% Video4 5% Video3 4% 546,736 Video Views 634 ‘Subscribers’ 83% Male 25 - 34years 20% 18 - 24 years 16%
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Content Schedule
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Campaign Activity
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Partnership Approach CommunityGovernment Private Testing Clinics
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TestBKK is Supported By: o UNAIDS RST (Asia Pacific) o PSI – Thailand o Silom Community Clinic @ Trop Med o Thai Red Cross Anonymous Clinic o Rainbow Sky Association of Thailand o SWING o Hornet o One Touch Condoms
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Next Steps o Bangkok – Phase II o Ho Chi Minh City – TestHCMC o Jakarta – TestJKT o Manila – TestMNL
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Thank you Contact Apiwit Tibamrung(Em) Campaign assistant Asia Pacific Coalition On Male sexual health +66(0)8 663 0620 Apiwitt@apcom.org
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