1. http://openacademic.org Sifting the Tea Leaves: Outreach Using the Read/Write Web CASE/NAIS Philadelphia, 2007

2. http://openacademic.org Before We Get Started This presentation available at: http://openacademic.org/news/?p=21 http://openacademic.org/news/?p=21 Links to resources at the end of the presentation

3. http://openacademic.org What Are We Talking About?

4. http://openacademic.org A Cautionary Tale http://www.sptimesphotos.com/blogs/classroom/ “... I will just say this... the lies, distortions and mean spiritedness of some - was not worth my time or worthy of this district …” -- May 18, 2006 Ouch!However…

5. http://openacademic.org The Comment Quandary How open do you want to be?

6. http://openacademic.org Managing Your Buzz

7. http://openacademic.org Getting the Message Out The Mother Ship You  Them Them  You You = Them

8. http://openacademic.org The Mother Ship Your online presence Central area for information –Your content –Your domain –Your look/feel Starting point –And, ideally, the ending point

9. http://openacademic.org Delivering Content A web page (aka old school) iTunes (podcasts and videocasts) RSS feeds RSS to email Email to text message What gadgets are people using?

10. http://openacademic.org You  Them Blogs, Podcasts, Videocasts Can be set up with limited ability to comment All content created by school staff Unfamiliar terrain? Get a guide.

11. http://openacademic.org Them  You Sites maintained by the school specifically for community members –These sites generally require people to give you contact information – for example: Register for events Alumni Directory/Job Connection Please, not another FaceBook!

12. http://openacademic.org You = Them Community participation in the online presence Invite Alumni/Students to create content –Broader involvement brings more content of interest, which brings more involvement –Commenting/dialogue essential at this level –No canned communities allowed

13. http://openacademic.org Enough Talking Let’s Build It!

14. http://openacademic.org The Mother Ship Who do people want to hear from? –Who has something to say? Newsletters/Photos/Podcasts/Video –What events are better for what medium? –Judiciously shared content What can you give them that they can’t get anywhere else?

15. http://openacademic.org Build a Pretty Frankenstein Phased rollout Gadget friendly content One page with links to all content Use what you need, when you need it A sloppy/poorly conceived online presence is worse than nothing at all

16. http://openacademic.org Expectations Management Each school is different Technology changes rapidly –Faster than we can keep up –Don’t sweat it Flexibility is essential –You will learn more details about your community; apply that knowledge effectively

17. http://openacademic.org Implementation and Goals No matter how good it is, someone’s gonna hate it. Incremental gains –A more informed member is a more connected member –Can’t identify with the school if they have forgotten about it –More likely to give time/treasure/talent to a known quantity

18. http://openacademic.org Closing Thoughts These tools have the potential to make the school a more regular presence in the lives of community members. Fight the hype: evolutionary rather than revolutionary –Whatever. It’s different. The best infrastructure in the world is no substitute for a living institutional mission

19. http://openacademic.org Questions/Discussion

20. http://openacademic.org Resources – Web 2.0 Info Web 2.0 –The classic definitionThe classic definition –When the lawyers get involvedWhen the lawyers get involved Graphic on slide 2 created with tagcrowdtagcrowd

21. http://openacademic.org Resources – Pod and Video Podcasting and Videocasting –http://www.hipcast.com/http://www.hipcast.com/ –http://www.videoegg.comhttp://www.videoegg.com –http://www.gabcast.comhttp://www.gabcast.com –http://www.odeo.comhttp://www.odeo.com –http://feedburner.comhttp://feedburner.com

22. http://openacademic.org Resources – Content Reshuffle Content delivery –Automate creation of podcast feeds (depending on your blogging software, this may not be necessary) http://feedburner.com –Distribute content in different formats http://xfruits.com/ –Distribute through iTunes http://www.apple.com/itunes/store/...faq.html

23. http://openacademic.org Resources – Email to SMS Email to SMS Gateway –http://www.smseverywhere.com/http://www.smseverywhere.com/ –As this changes frequently, a google search can help track developmentsgoogle search

24. http://openacademic.org Resources -- Open Source Tools Blogging Platforms/Community Building –DrupalDrupal –WorpressWorpress –Wordpress Multi-UserWordpress Multi-User –MamboMambo –Joomla!Joomla! –Gallery (photo sharing)

25. http://openacademic.org About this presentation This presentation is released under a Creative Commons Non-Commercial License. Creative Commons Non-Commercial License Prepared by Bill Fitzgerald at OpenAcademic –http://openacademic.orghttp://openacademic.org –Email: bill@openacademic.combill@openacademic.com