1. Brand Scan Prestige

2. Contents Official website analytics of Prestige and Competition The Social Media Presence of Prestige and Competition Sentiment of mentions (Positive, Negative, Neutral) expressed as percentage

3. Prestige

4. Official website analytics Official website: www.prestigesmartkitchen.com Global Traffic Rank: 290,151 Global Traffic Rank Status: LOW Optimum Global Traffic Rank Range: <50,000 Highest traffic from: India (94.6% of visits) India Traffic Rank: 24,638 Sites linking in 1 : 33 Click Stream: – Upstream : google.com – Down Stream: google.com

5. Official website analytics Official blog: NA Latest post – NA Techn,ati auth,ity rating – NA Official Tweeter: NA Latest tweet – NA Following – NA Followers –NA Official Facebook Page: http://www.facebook.com/pages/ttk-prestige/111404602211851?ref=tshttp://www.facebook.com/pages/ttk-prestige/111404602211851?ref=ts No. of fans – 2 Last post – September 22 nd 2010

6. Share of voice 6.46% Blogs 38 mentions 1.02% Forums 6 mentions 8.50% News 50 mentions 8.84% Twitter 52 mentions 75.17% General web 442 mentions 588 Total Mentions 588 Total Mentions

7. Influencers

8. Tweets 4.13 7520 1592 14 Average Authority Followers Following Neutral 1 1 Sentiment 15 Total Tweets 15 Total Tweets Negative

9. Videos 20782 33 0.41 29 Total views Total comments Average rating Total Favourites 7314 Total Duration (seconds) 44 Total Videos 44 Total Videos

10. News Fig: News sources which mention the search query most often and have an authority score of at least 3. 38 Positive 12 Sentiment Neutral

11. Blog mentions 2.77 30 Male Average Authority Average Age Over-represented Gender 38 Total Mentions 38 Total Mentions 25 Positive 1 1 Sentiment Negative 12 Neutral

12. Popular phrases

13. Bajaj Keywords: kitchen appliances, mixer grinders, food process, juicer, hand blender, wet grinder, toaster, oven toaster griller, microwave oven, electric kettle, hobs

14. Official website analytics Official website: http://www.bajajelectricals.com/Appliances-c-5.aspx Global Traffic Rank: 217,383 Global Traffic Rank Status: LOW Optimum Global Traffic Rank Range: <50,000 Highest traffic from: India India Traffic Rank: 20,209 Sites linking in: 63 Click Stream: – Upstream : google.com, liveperson.net – Down Stream: google.com,liveperson.net

15. Official website analytics Official blog: NA Latest post – NA Techn,ati auth,ity rating – NA Official Tweeter: http://twitter.com/BajajApplianceshttp://twitter.com/BajajAppliances Latest tweet – NA Following – NA Followers –NA Official Facebook Page: http://www.facebook.com/pages/bajaj-appliances/118774681493341No. of fans – 2 Last post – NA

16. Share of voice 0.31% Blogs 16 mentions 0.21% News 11 mentions 99.48% General web 5000 mentions 5027 Total Mentions 5027 Total Mentions

17. Videos 4022 01 01 Total views Total comments Average Rating Total Favourites 158 Total Duration (seconds) 04 Total Videos 04 Total Videos

18. News Fig: News sources which mention the search query most often and have an authority score of at least 3. 7 7 Positive 4 4 Sentiment Neutral

19. Blog mentions 1.06 NA Male Average Authority Average Age 16 Total Mentions 16 Total Mentions 15 Positive 0 0 Sentiment Negative 1 1 Neutral Over-represented Gender

20. Hawkins Keywords: futura cookware, pressure cooker, cooker, cookware

21. Official website analytics Official website: http://www.hawkinscookers.com/ Global Traffic Rank: 696,214 Global Traffic Rank Status: LOW Optimum Global Traffic Rank Range: <50,000 Highest traffic from: India (94.6% of visits) India Traffic Rank: 140,715 Sites linking in: 18 Click Stream: – Upstream : google.com – Down Stream: NA

22. Official website analytics Official blog: NA Latest post – NA Techn,ati auth,ity rating – NA Official Tweeter: NA Latest tweet – NA Following – NA Followers –NA Official Facebook Page: http://www.facebook.com/pages/Hawkins-Cookers-Limited/109412115744873?ref=ts http://www.facebook.com/pages/Hawkins-Cookers-Limited/109412115744873?ref=ts No. of fans – 10 Last post – NA

23. Share of voice 18.09% Blogs 19 mentions 1.92% Forums 2 mentions 31.48% News 33 mentions 18.09% Twitter 19 mentions 30.42% General Web 32 mentions 105 Total Mentions 105 Total Mentions

24. Tweets 5.73 14199 6797 19 Average Authority Followers Following Neutral 0 0 Sentiment 19 Total Tweets 19 Total Tweets Negative

25. Videos 16820 8 8 3.47 19 Total views Total comments Average Rating Total Favourites 1971 Total Duration (seconds) 09 Total Videos 09 Total Videos

26. News Fig: News sources which mention the search query most often and have an authority score of at least 3. 38 Positive 12 Sentiment Neutral

27. Blog mentions 2.10 30 Male Average Authority Average Age Over-represented Gender 19 Total Mentions 19 Total Mentions 6 6 Positive 3 3 Sentiment Negative 10 Neutral

28. Popular phrases

29. Buzz Graph

30. Maharaja Whiteline Keywords: Mixer, grinder, juicer, rice cooker

31. Official website analytics Official website: www.prestigesmartkitchen.com Global Traffic Rank: 3,190,365 Global Traffic Rank Status: LOW Optimum Global Traffic Rank Range: <50,000 Highest traffic from: India India Traffic Rank: 174,675 Sites linking in: 5 Click Stream: – Upstream : google.com – Down Stream: google.com

32. Official website analytics Official blog: NA Latest post – NA Techn,ati auth,ity rating – NA Official Tweeter: NA Latest tweet – NA Following – NA Followers –NA Official Facebook Page: http://www.facebook.com/pages/MAHARAJA-WHITELINE-INDUSTRIES- LIMITED/120150181350800?ref=tshttp://www.facebook.com/pages/MAHARAJA-WHITELINE-INDUSTRIES- LIMITED/120150181350800?ref=ts No. of fans – 3 Last post – May 18 th 2010

33. Share of voice 8% Blogs 6 mentions 4% News 3 mentions 1.34% Twitter 1 mentions 86.66% General web 65 mentions 75 Total Mentions 75 Total Mentions

34. Tweets 7 7 1121 34 1 1 Average Authority Followers Following Neutral 0 0 Sentiment 01 Total Tweets 01 Total Tweets Negative

35. Videos 507 01 5 5 00 Total views Total comments Average rating Total Favourites 31 Total Duration (seconds) 01 Total Videos 01 Total Videos

36. Blog mentions 1.67 NA Average Authority Average Age Over-represented Gender 38 Total Mentions 38 Total Mentions 03 Positive 1 1 Sentiment Negative 02 Neutral

37. Popular phrases

38. Philips Keywords: mixer grinder, juicer, food processor, water purifier, vacuum cleaner, kettle, blender

39. Official website analytics Official website: http://philipsindia.com/http://philipsindia.com/ Global Traffic Rank: 84,752 Global Traffic Rank Status: LOW Optimum Global Traffic Rank Range: <50,000 Highest traffic from: India India Traffic Rank: 8,708 Sites linking in: 58 Click Stream: – Upstream: philips.com, google.co.in, google.com, futurebazaar.com, facebook.com, amazon.com, ebay.in, infibeam.com, opinionbar.com, samsung.com – Down Stream: google.com, philips.com, google.co.in, infibeam.com, ebay.in, facebook.com, opinionbar.com,

40. Official website analytics Official blog: NA Latest post – NA Techn,ati auth,ity rating – NA Official Tweeter: http://twitter.com/philipsindiahttp://twitter.com/philipsindia Latest tweet – September 24 th 2010 Following – NA Followers –6 Official Facebook Page: http://www.facebook.com/pages/ttk-prestige/111404602211851?ref=tshttp://www.facebook.com/pages/ttk-prestige/111404602211851?ref=ts No. of fans – 2 Last post – September 22 nd 2010

41. Share of voice 53.09 Blogs 60 mentions 1.77% Forums 2 mentions 16.82% News 19 mentions 17.70% Twitter 20 mentions 10.62% General web 12 mentions 113 Total Mentions 113 Total Mentions

42. Influencers

43. Tweets 5.4 15953 14627 18 Average Authority Followers Following Neutral 2 2 Sentiment 20 Total Tweets 20 Total Tweets Negative

44. Videos 452144 437 2.73 201 Total views Total comments Average rating Total Favourites 8238 Total Duration (seconds) 50 Total Videos 50 Total Videos

45. News Fig: News sources which mention the search query most often and have an authority score of at least 3. 14 Positive 01 Sentiment Negative 04 Neutral

46. Blog mentions 2.63 28 Male Average Authority Average Age Over-represented Gender 60 Total Mentions 60 Total Mentions 27 Positive 11 Sentiment Negative 22 Neutral

47. Nirlep

48. Official website analytics Official website: www.nirleponline.net Global Traffic Rank: 4,015,309 Global Traffic Rank Status: LOW Optimum Global Traffic Rank Range: <50,000 Highest traffic from: India India Traffic Rank: NA Sites linking in: NA Click Stream: – Upstream : google.com – Down Stream: google.com

49. Official website analytics Official blog: NA Latest post – NA Technorati authority rating – NA Official Tweeter: NA Latest tweet – NA Following – NA Followers –NA Official Facebook Page: NA No. of fans – NA Last post – NA

50. Share of voice 1.6% Blogs 14 mentions 0.7% News 06 mentions 3.2% Twitter 28mentions 94.5% General web 826 mentions 874 Total Mentions 874 Total Mentions

51. Tweets 3.71 56010 3880 28 Average Authority Followers Following Neutral 0 0 Sentiment 28 Total Tweets 28 Total Tweets Negative

52. News Fig: News sources which mention the search query most often and have an authority score of at least 3. 5 5 Positive 1 1 Sentiment Neutral

53. Blog mentions 2.21 22 Male Average Authority Average Age Over-represented Gender 15 Total Mentions 15 Total Mentions 5 5 Positive 0 0 Sentiment Negative 9 9 Neutral