1. 19-20 November, 2008 | Copenhagen

3. Kees Hertogh Director, Product Management Microsoft Corporation

4. Microsoft Dynamics AX 2009 Business Value Product and Industry Strategy Evaluate and Plan Your Upgrade

6. ●Build customer loyalty programs ●Identify customer value ●Build stakeholder collaboration ●Address retention ●Improve data quality ●Address public market regulations ●Attend to security issues ●Enable lot traceability ●Support privacy preferences ●Deliver internal controls ●Target top accounts ●Grow sales by cross-sell/upsell ●Increase average order size ●Market effectively ●Improve response times ●Improve supplier and procurement leverage ●Identify aggregate credit risks ●Improve DSO, Reduce AR days ●Reduce cost of sale and sales cycles Project Risk State of EconomyStrongWeak Low High Source: Forrester, 2008

8. John Elmer VP of Information Services, Controller Rodgers & Hammerstein

9. Now Available

10. Environmental Dashboard ●Improve specific visibility and reporting ●Available February 2009 Electronic Signature (SP1) ●Industry regulations compliance requirement ●Required when editing tables & fields ●Enabled by administrator

11. Jennifer Pollard Senior Product Manager Microsoft Corporation

12. Join Environmental Sustainability Session Today / Room B3.1 / 15:00 – 16:00 Economic SocialSocial Environmental

13. Through Infrastructure Optimization:

14. Advancements in Data Compression Compress OLTP database by 40 to 60%Compress OLTP database by 40 to 60% Performance parityPerformance parity Significant lower I/O requirementsSignificant lower I/O requirements “Day in the life” Performance Benchmark 6 critical business processes6 critical business processes Rich client, Enterprise Portal, integrationRich client, Enterprise Portal, integration 320K lines/hr320K lines/hr 6x growth in transaction throughput6x growth in transaction throughput Customer Benefits Reduced hardware and data maintenance costsReduced hardware and data maintenance costs Greater flexibility to support organizational growthGreater flexibility to support organizational growth

15. Performance, Efficiency, Simplicity Optimized for midsize implementations Power the most demanding environments F RONTLINE P ARTNERSHIP Reduce infrastructure complexity Simplify installation Cost-effective licensing Lower TCO Microsoft and HP 20+ years of solution integration Reduce hardware and software costs Reduce server administration and support costs Respond quickly to business needs

16. Lean Manufacturing ●Value Stream, Kanban, Cell Concepts ●Planned February 2009 Mobile Solution ●Mobility Platform ●Mobile Sales Join Lean Manufacturing Session Thursday / Room B4.2 / 12:00 – 13:00 Join the Mobile Solution Sessions Thursday / Room Aud 11 / 10:30 & 12:00

17. Giorgio Loiodice Business Development Manager TXT e-solutions

18. ●Global: multi-site, -legislation, -language & n-site central deployment ●Target organization: 200 – 7,500 employees ●Increase productivity of ERP users & reach more employees ●Software + Services: attached services & partner hosting ●Continued investment in industry relevance, empowering a rich vertical ecosystem! 12345

19. Build-for-change requirements “Solutions must satisfy two interlocking sets of requirements” Source: Forrester September 24, 2007; “The Dynamics Business Application Imperative “

20. SERVICE PACKS/MINOR RELEASES MAJOR RELEASES 2009 Role Tailored UX Global Enterprise Capabilities Compliancy Management Ad-hoc Self-service BI for all Microsoft Dynamics AX 2009 SP1 (including Electronic Signature) Microsoft Dynamics AX 2009 SP1 (including Electronic Signature) Intelligent Data Management Tool Project Time * Lean Manufacturing ** Environmental Dashboard *** SPLA (October 1 st, 2008) Microsoft Dynamics AX Industry Solutions Mobile Simplicity Financial Excellence in Global Org. Excellence in Business Practices Increase Industry Footprint Software + Services * Available in limited # countries ** Available only in US-English *** Available in limited languages “6”

22. Tools and Methodology Sure Step Upgrade Tools Partner Training Align Key Business Drivers Business Partner User Groups Communities Discover Business Value ConvergenceCustomerSource Join Upgrade Session Tomorrow Hall A1 / 10:30 – 11:30 Auditorium 15 / 15:30 – 16:30

23. Realize Your Full Potential Increase your solution value Protect your investment Drive greater productivity

24. https://www.microsoftfinancing.com/ simple, easy, and affordable software, services, and hardware

25. Learn about Microsoft Dynamics AX 2009 at Convergence Share your knowledge with your organization and in communities Realize your full potential!!

26. Inside Convergence ●Concurrent Sessions ●Interactive Discussions ●Microsoft Dynamics AX Pavilion 1-14 ●Country Lounges ●Microsoft Dynamics Support Desk Use the Microsoft Dynamics AX Conference Guide and get a full overview of the AX Content at Convergence 2008

27. Fill in your feedback form to win a Samsung i200 with Windows Mobile 6.1 There will be one phone given away for every session time slot across the entire conference!

28. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.