1. Creating a public service announcement Raising awareness for a cause

2. Objective When you finish this activity, you will be able to: – Demonstrate ability to create a message to change public opinion using photographic compositional elements and text

3. What is a psa? A public media message that is disseminated by the media at no charge The objective is to raise awareness by changing public attitudes and behavior towards a social issue Were any Super Bowl ads last night PSAs?

4. History of the psa Shaped by the Ad Council – First called the War Advertising Council which focused on wartime needs during World War I – Focus expanded to address forest fires, blood donation, and highway safety Ad Council mission: “Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.” Political ideology?

5. Click here for the “This is your brain on drugs” PSA

6. Click here for the “This is your brain on heroin” PSA

7. Click here for the “bullying” PSA

8. Click here for the “adoption ice cream” PSA

19. Assignment: PSA 1. Brainstorm on a PSA topic – It must have a call to action (something that must be changed) – It should have a solid message relevant to your age group 2. Create it in Photoshop It must be 8.5 x 11 inches It must include text and photography The photography must be your own – no internet pictures Label the file [your last name] PSA [class period] save to your H drive and submit to Mr. Nigrelli via Google Drive by the end of class on Friday, February 5 th