1. © Opening the Book Ltd Successful promotions: the psychology of persuading people to pick up a book

2. © Opening the Book Ltd The reader-centred approach Start with readers not writers Why, how, what, where people read How reading fits in people’s lives Promotion is about motivation and engagement

3. © Opening the Book Ltd Give me a break Devised with libraries across Wales Bilingual Welsh/English promotion Current paperbacks in Welsh and English offering different kinds of break Targeted to 20-30s

4. © Opening the Book Ltd Sell the sizzle not the sausage What the book can do for you, not what it is More exciting and more engaging Can mix different kinds of books to open up reading choices More flexible – can top up with many different books, it is never empty

5. © Opening the Book Ltd Open up reading choices Escape from genre and author displays Bring books together in unusual combinations Use surprise and discovery Mix fiction and non-fiction

6. © Opening the Book Ltd

7. The value of surprise People get stuck with their reading Use surprise to make it easy to try something different Dare you … borrow a book without knowing what it is? Surprise project for housebound readers

8. © Opening the Book Ltd Be alert to what’s going on On television In fashion In culture Connect your reading promotion to it

9. © Opening the Book Ltd The reader-centred approach Now part of every library service in the UK Has influenced publishers and booksellers New approaches in education and literacy Major media impact – book clubs on tv, radio and in newspapers

10. © Opening the Book Ltd

11. Outside the library Outreach takes more time and energy than in- library so be clear why you’re doing it Think about who you want to reach and what will engage them Short burst intense publicity or longer-term partnership building

12. © Opening the Book Ltd Outreach options Use existing outreach services eg mobile and housebound Piggy back on other services eg health Start from cold – work with a focus group Physical or virtual or both?

13. © Opening the Book Ltd The reader-centred approach Increase people’s confidence and enjoyment of what they read Open up reading choices Offer opportunities to share reading experiences

14. © Opening the Book Ltd Going outside the library Look for situations where people will pick up a book Create small manageable choices Make sure there are a range of reading experiences on offer

15. © Opening the Book Ltd North Wales cancer treatment centre Modern building, all facilities Day patients stay up to 7 hours and come on repeat visits Pleasant environment but reading matter limited to Readers’ Digest and out-of-date women’s magazines

16. © Opening the Book Ltd

19. The reader-centred approach Look for situations where people are ready to engage Many people are aware that their power with words does not match the strength of their feelings This is a great route into poetry

20. © Opening the Book Ltd All the best Tempting book display at the library Staff training to help people find poems Postcard poems used outside the library, for example in Registrar’s Offices (births, marriages, deaths) and florists

21. © Opening the Book Ltd Promotion aimed at men who can’t get to the library – 45-65

22. © Opening the Book Ltd