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JOHN P. ROD JOHN ROD & CO. PRESIDENT JON KLEIN KLEIN PROPERTY MGT. PRESIDENT.

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Presentation on theme: "JOHN P. ROD JOHN ROD & CO. PRESIDENT JON KLEIN KLEIN PROPERTY MGT. PRESIDENT."— Presentation transcript:

1 JOHN P. ROD JOHN ROD & CO. PRESIDENT JON KLEIN KLEIN PROPERTY MGT. PRESIDENT

2  Creating artwork, logos, renderings, site plans  Websites and Social Media  Signage  Brochure Production  Design Studios  Sales Center & Models  Advertising and PR  Strategy for Grand Opening & Pricing  Sales & Marketing Support

3 For Home builders to maximize profits in each home they deliver. Enclave at Shark River

4  Increase the perceived value of your community  Have us select the flooring, lighting, kitchen cabinets, and organize your selections for larger profits  We can provide you with the tools necessary for increased sales velocity and increased profits

5 Problem: Client had built three buildings and had no leases. Resolution: We redesigned the common spaces to add in the “active” part of this active adult community, including a clubroom, fitness room, and library. Outcome: The three buildings are now completely leased and the developer is now building three new buildings on the same property.

6 Problem: Building was half complete with no common areas designed. Resolution: Brought in high-end common areas to maximize profits to the highest levels in Riverdale. Outcome: The developer is now building three more high-end projects in Riverdale.

7 Problem: Builder needed guidance with standard features, options, and pricing. Old plans needed updating to make current. Resolution: We redesigned the clubhouse, signage, and fully furnished the models. Outcome: Community is now half sold and the builder has just raised prices and developer has purchased two new projects in the area.

8 Problem: Community consisted of only twelve townhomes, leaving builder on a tight budget. Builder needed guidance on selections and pricing strategy. Resolution: We created one fully furnished and decorated model and a robust internet marketing campaign. Outcome: Project slated for Grand Opening in June 2016.

9 We approach each new community as if it were our own. We have unique perspective and 25 plus years marketing for some of the nations leading home builders. Higher Prices Upgrades Lot premiums Perceived value Picking Standards Picking Options Selections Center Lifestyle Confidence Credibility Good Will Past Projects Community Theme Target Audience Competition Strategy Community Brand Builder Brand Maximize profit Determine Offering


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