1. Best and Recommended Practices For Your CSIA Exchange Profile How to Get the Most Out of The Exchange

2. Agenda and Details 30 Minutes Overview, not a How To Best Practices Recommended Practices

3. There’s only one Exchange- the CSIA Industrial Automation Exchange. The Exchange is not associated with our friends at Control Engineering or VanDoren Industries or any other directory of system integrators. Exchange

4. The Exchange is not a Directory

7. No Default Images

8. Change Out Your Banner

9. The names have been obscured to protect the innocent.

10. That’s better!

11. To show up in Search/Filtering: Choose your Industries, Specialties, (and Products if applicable)

13. End Users Ask System Integrators questions, they answer!

14. The Exchange is not a Directory

15. “Work” your profile Post Content Regularly Case Studies Testimonials Data Sheets News

16. Content Marketing101 [The purpose is to “attract and retain customers by…creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior”] As defined by the Content Marketing Institute.]Content Marketing Institute Quoted from: http://www.koroberi.com/

17. Silver Profiles can post Papers, Media, Links Gold Profiles can post papers media, links and news stories or blog-type entries

18. Silver Profiles can post Papers, Media, Links Gold Profiles can post papers media, links and news stories or blog-type entries

21. Website Social Media Exchange Blog Make the Exchange part of your Marketing Mix

22. Website Social Media Exchange Referral Trade Show Email Blog Inter-connect and link to the Exchange in your offline and online properties

23. “wait…why would I want to send traffic away from my website?”

24. In 2010 Google identified a "Zero Moment of Truth" to identify what's shaping B2B and B2C decisions on the path to purchase...88% of consumers research before they buy, consulting an average of 10.4 sources. Source: https://www.thinkwithgoogle.com/research-studies/the-zero-moment-of-truth-macro-study.html

25. Best Practice: Digital Badges on Partner Page

26. Best Practice: Blog Articles- Footer Links

27. Best Practice: Signature File

28. Best Practice: Landing Page

29. Recommended Practices

30. Category Ad

31. SI Partner Programs

33. Q & A Whew!

34. Let’s Stay Connected Follow me on Twitter: @tonyveroeven Connect with me: LinkedIn: linkedin.com/in/tonyveroeven 608-217-7450 tveroeven@controlsys.com CSIA Exchange Community Manager