Presentation is loading. Please wait.

Presentation is loading. Please wait.

Session 5: Putting it All Together V1.0.09.11 Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 1.

Published byClifton Ray Modified over 8 years ago

Similar presentations

Presentation on theme: "Session 5: Putting it All Together V1.0.09.11 Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 1."— Presentation transcript:

1 Session 5: Putting it All Together V1.0.09.11 Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 1

2 Get Your Business OUT of the Shadows and INTO the Spotlight!! Session 1 – Discover Your Spotlight Style Session 2 – Getting Out of the Shadows Session 3 – Online Visibility Strategies to Rock Your World Session 4 – The Perfect Fit Session 5 – Putting It All Together V1.0.09.11 Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 2

3 Quick Recap Spotlight Styles: Strengths and Pitfalls 9/26/20113

4 Online Visibility Strategy 9/26/20114 Branding/ Emotional Imprint Target Audience – Online media kits Message/ Expertise – PRISM Monetizing Plan/ Offer – Free to Fee Tools to Make it All Happen

5 6 No Fail Content Creation Strategies 1.Interviews 2.Reviews 3.Articles 4.Surveys and Social Media Conversations 5.YouTube / Online Video 6.Private Label Rights (PLR) Content V1.0.09.11 Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 5

6 Content Creation in Action Pick at least one No-Fail content creation strategy to focus on this week Use the tips for your Spotlight Style Find your perfect fit for video, blogging, social media by staying true to your Spotlight Style and your strengths Just because it works for someone else, doesn’t mean it will work the same for you. Let Pat Benatar be Pat Benatar. V1.0.09.11 Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 6

7 Sample Marketing Calendar MonTuesWedThursFri Week 1BlogEmailGuest Blog/ comments 1:1 connection Blog Week 2Blog Repurpose articles EmailGuest Blog PR 1:1 connection Blog Week 3BlogEmailGuest Blog/ comments 1:1 connection Blog Week 4Blog Repurpose articles EmailGuest Blog PR 1:1 connection Blog 9/26/20117

8 Where Do You Want to Take This? Set goals Leverage relationships, opportunities, resources Embrace your natural strengths Keep the momentum! Seek mentoring V1.0.09.11 Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 8

9 Q & A V1.0.09.11 Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 9

Download ppt "Session 5: Putting it All Together V1.0.09.11 Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 1."

Similar presentations

Using Research to Drive Client Communications Projects Forrest W. Anderson Independent Consultant Stakeholder Relationship Research, Insight and Strategy.

Using Research to Drive Client Communications Projects Forrest W. Anderson Independent Consultant Stakeholder Relationship Research, Insight and Strategy.
©2010 Check Point Software Technologies Ltd. | [Unrestricted] For everyone Effective PR: the Power of Three Craig Coward Context Public Relations.

©2010 Check Point Software Technologies Ltd. | [Unrestricted] For everyone Effective PR: the Power of Three Craig Coward Context Public Relations.
Blogging for Business Lesley Morrissey. Lesleywriter Why blog? Share knowledge Educate others Develop your reputation as an expert Keep your website updated.

Blogging for Business Lesley Morrissey. Lesleywriter Why blog? Share knowledge Educate others Develop your reputation as an expert Keep your website updated.
Social Media Liam Doolan. Social Media Biggest shift since the industrial revolution… Facebook is the most visited site (ahead of Google) Overtaken Porn.

Social Media Liam Doolan. Social Media Biggest shift since the industrial revolution… Facebook is the most visited site (ahead of Google) Overtaken Porn.
Intelligent Online Marketing Local Digital Advertising Specific To Your Business Presented by: Dexter Nelson Live Minder Trend Analysis & Marketing.

Intelligent Online Marketing Local Digital Advertising Specific To Your Business Presented by: Dexter Nelson Live Minder Trend Analysis & Marketing.
Experience the Future of Real Estate Today Lender-Agent Collaborative Developing Customer Relationships Together.

Experience the Future of Real Estate Today Lender-Agent Collaborative Developing Customer Relationships Together.
Marketing Your School With Social Media Felicia Brown ~ Business & Marketing Coach.

Marketing Your School With Social Media Felicia Brown ~ Business & Marketing Coach.
Facebook.com/DecisiveMinds Twitter: With Michele Scism.

Facebook.com/DecisiveMinds Twitter: With Michele Scism.
There are four distinct stages of Social Selling, which is the new way business development professionals are getting the edge. Embrace these steps, make.

There are four distinct stages of Social Selling, which is the new way business development professionals are getting the edge. Embrace these steps, make.
How to Use Video to Grow Your Business Presented by: David Anderson, Stream Three Creative.

How to Use Video to Grow Your Business Presented by: David Anderson, Stream Three Creative.
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.

Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations.

The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations.
9. Learning Objectives  How do companies utilize social media research? What are the primary approaches to social media research?  What is the research.

9. Learning Objectives  How do companies utilize social media research? What are the primary approaches to social media research?  What is the research.
Warm-up  Click on the link below and read the article. Jot down 5 interesting facts  social-media-facts-and-statistics-you-

Warm-up  Click on the link below and read the article. Jot down 5 interesting facts  social-media-facts-and-statistics-you-
Social Media Strategy ACGC Presentation Presented by: Arleigh Vasconcellos, The Agency And Gena Rotstein, Dexterity Consulting March 2013.

Social Media Strategy ACGC Presentation Presented by: Arleigh Vasconcellos, The Agency And Gena Rotstein, Dexterity Consulting March 2013.
TB Advocacy Support: Needs Assessment & Toolkit Development FIFTH MEETING OF THE SUBGROUP ON PUBLIC-PRIVATE MIX FOR TB CARE AND CONTROL 3-5 June 2008.

TB Advocacy Support: Needs Assessment & Toolkit Development FIFTH MEETING OF THE SUBGROUP ON PUBLIC-PRIVATE MIX FOR TB CARE AND CONTROL 3-5 June 2008.
Agency Recruitment - Recruitment Software – Recruitment Outsourcing – Recruitment Audit – Online Training – Candidate Coaching – Candidate Assessment 19.

Agency Recruitment - Recruitment Software – Recruitment Outsourcing – Recruitment Audit – Online Training – Candidate Coaching – Candidate Assessment 19.
Marketing done by social interactions – Likes – Shares – Comments FREE! (suppose to be)

Marketing done by social interactions – Likes – Shares – Comments FREE! (suppose to be)
Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press * 6. Feel free to use the chat function to share.

Welcome Dial in: Conference Line #: Passcode: To mute and unmute your line, press * 6. Feel free to use the chat function to share.
A Case Study in Success Online How to generate revenue through content marketing.

A Case Study in Success Online How to generate revenue through content marketing.

Similar presentations

Ads by Google