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www.nlib.ee Applying for two-way communication between information specialists and policy-makers Õnne Mets Head of PR department mets@nlib.ee
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www.nlib.ee policy-makers stakeholders
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www.nlib.ee Two-way symmetrical communication (J. Grunig): dialogue negotiations listening conflict management
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www.nlib.ee Giving solid grounds for public shpere policy-makers stakeholders information specialists
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www.nlib.ee Two-way communication is a management function Communication strategy depends on higher strategic aims Listening to target audiences gives hints on tactical planning
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www.nlib.ee Higher officials and politicians on EU information phone
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www.nlib.ee Statistics – biggest lie or added value? Input for further action / reaction Meaningful indicators Success criteria Constant analysis
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www.nlib.ee Channels Web 2.0 – give your users a word Online process – possibilities to comment Offline process – possibility to participate
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www.nlib.ee Thank you! mets@nlib.ee
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