1. www.nlib.ee Applying for two-way communication between information specialists and policy-makers Õnne Mets Head of PR department mets@nlib.ee

2. www.nlib.ee policy-makers stakeholders

3. www.nlib.ee Two-way symmetrical communication (J. Grunig): dialogue negotiations listening conflict management

4. www.nlib.ee Giving solid grounds for public shpere policy-makers stakeholders information specialists

5. www.nlib.ee Two-way communication is a management function Communication strategy depends on higher strategic aims Listening to target audiences gives hints on tactical planning

6. www.nlib.ee Higher officials and politicians on EU information phone

7. www.nlib.ee Statistics – biggest lie or added value? Input for further action / reaction Meaningful indicators Success criteria Constant analysis

8. www.nlib.ee Channels Web 2.0 – give your users a word Online process – possibilities to comment Offline process – possibility to participate

9. www.nlib.ee Thank you! mets@nlib.ee