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Published byAshley Hodges Modified over 8 years ago
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Russian Pharma-Market Experience Andrey Mladentsev Chief Executive Officer 22.07.04
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Russian pharmaceutical market
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Expenditures structure
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Story of Nizhpharm
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Strategic Issues
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Nizhpharm’s Sales
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Outsourcing
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Nizhpharm’s Sales in Russia
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Nizhpharm’s Sales Structure
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ComCon-Pharma: Pharma-Q rating The research was conducted in April 2003, based on pharmacists’ opinion poll, includes both foreign and domestic companies
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ComCon-Pharma: Pharma-Q rating The research was conducted in April 2003, based on pharmacists’ opinion poll, includes both foreign and domestic companies
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ComCon-Pharma: Medi-Q rating The rating was launched in April 1999, based on doctors’ opinion poll and includes both foreign and domestic companies
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ComCon-Pharma: Medi-Q rating The rating was launched in April 1999, based on doctors’ opinion poll and includes both foreign and domestic companies
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Sales Concentration
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Alimentary tract and metabolism Market Share = 1,1% Alimentary tract and metabolism Market Share = 1,1% Dermatology Market Share = 8,12% Dermatology Market Share = 8,12% Other ATC classes 2003 Concentration on Target Segments
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