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Published byAngela Griffith Modified over 8 years ago
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South East Europe
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How can I secure my yield during volatile weather conditions? (Lack of moisture, heat stress) Do I have right cash flow to finance my operation? How can I finance my machinery strategy How can I stabilize or increase the yield on profitable way to benefit from commodity prices? How do I secure acces to the EU subsides Sell for best price when commodity prices are volatile How can I chose the best alternatives to address changing enviroment? Sustainable high profit Some of the farmer pain points in South East
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3 Ecotech brings together the Sustainability and the Intensity in one integrated farm offer which also addresses our global commitments Our Global Commitments Increased productivity without utilising more land, water, Improve the fertility of the soil Intensive agriculture addresses increased demand for food, the farmer profitability and capturing the value from high commodity prices Sustainable Agriculture Manages weather extremes, erosion, soil fertility decrease, water and nutrient scarcity etc
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4 Classification: INTERNAL USE ONLY Volatile weather conditions Changing market enviroment Financing the operations SOIL and WATE R PLANT KNOW- HOW Traditional farmersMature adoptersEarly movers Segmentation Grower pain points are being addressed holistically and drive the segmentation
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> 5.000 ha 35 growers 10% of market 500-5.000 ha 985 growers 40% of market 100-500 ha 4.080 growers, 25% of market Small farms 125 000 Mega farms 35 Big farms 985 Medium farms 4 080 ● We are targeting the innovative field crop growers from 300 ha to 1500 ha. The number of this growers is appr. 1200 in Hungary ● With the Ecotech V2 we will also target the advanced segment, once we have the credibility on the market and the offer to make to them ● We are targeting the innovative field crop growers from 300 ha to 1500 ha. The number of this growers is appr. 1200 in Hungary ● With the Ecotech V2 we will also target the advanced segment, once we have the credibility on the market and the offer to make to them 1700 farms Traditional s Ready to start On the way Completly changed No. Of growers 15%35%35%35%35% k ha 170400 170 1,15 m ha farmland 0,8 m ha is targeted Targeted customer groups (HU example all crops) Early movers innovators
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Financial Services Intensification pack Profit-based management system Syngenta genetics and protection programs Using a multi-crop & multi-component offer, glued together by Ecotech farming know-how Ecotech Know-How Core offer Adapted Syngenta genetic and crop protection programs Intensification pack (fertilization, tillage and agronomic advice) to outperform on the field Need based Components: The profit based farm IS system The financial services (including insurance) Machinery advice Credibility of the offer - the Syngenta brand equity, partners’ reputation, the Ecotech-specific trials, the extensive network of demo farms and 10 years of technology experience with the Interra/SOWAP farm in Hungary Scaling – pilot with selected growers in 2013, adjust the offer and expand in 2014 Machinery
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Value Capture Status check Soil condition assesment Phisical: soil profile/compaction Chemical: soil sample, nutrient test Biology: soil life activity Technology profile/ machine background Crop rotation Tillage practice Nutrient practice Sowing time,density, precision in sowing Crop protection practice: weed control, fungicide usage, insect/seedcare Knowledge/attitude Decision making, motivating factors Yields business case :including cost calculation: current 2 years after on target, return of investment Mid term advisory servise & technology support Core offer Leading genetics Full intensive CP pack Tillage practice Rational fertilization practice Optonal: yield enchancers, specific fertilizers Crop residue management Modules (need-based) Proffesional support of machinery choise (farmsize, soiltype, croprotation powermachine, finance background) Farm management software Financial services Leasing, Loan, rent developing machinery background Insurance: yield ad property insurance 7 Offer SoW and service fee
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Strategic partners External Expert -Institutes Our partners
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9 Value capture and proposition Value propositionValue capture Bringing sustainable profit in volatile times by bringing in our know-how in managing the plant, the soil and the farm. Increased SoW Revenue from Ecotech Service fee & commission from partners
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Value for the grower (farm size:700 ha) 10 Increasing profit Optimizing cost $/ha lower gasoline consumption 50 Time saving 16 Rational fertilization +/- 45 Extra CP application- 45 mitigate the risk - stabilized the yield 60 Total 126 Increasing revenues Potential for EU subsides 91 Total with subsidies 217 Additional profit: 152k $/year
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Scalability in HU- No. of growers and Ecotech FTE Pilot farms: 10 Farms: 60 Ecotech experts:2 Farms: 140 Ecotech experts:4 Farms260 Ecotech experts:5 Farms: 400 Ecotech experts:8 20132014201520162017
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