1. Chapter 6, Section 1 THE PRICE SYSTEM Demand and Supply Working Together

2. Chapter 6, Section 1 Introduction What role do prices play in a free market economy? In a free market economy, prices are used to distribute goods and resources throughout the economy.

3. Chapter 6, Section 1 ROLE OF THE PRICE SYSTEM Signals and information Incentives for producers Flexibility Consumer Choice Efficiency

4. Chapter 6, Section 1 Prices as a Signal Prices send messages Prices can act as a signal to both producers and consumers Prices act as a signal that tells producers and consumers how to adjust. Prices tell buyers and sellers whether goods are in short supply or readily available.

5. Chapter 6, Section 1 CONNECTION Prices serve as link between consumers and producers

6. Chapter 6, Section 1 A high price is a signal for producers to supply more

7. Chapter 6, Section 1 A high price is a signal for consumers to buy less

8. Chapter 6, Section 1 A low price is a signal for producers to offer less

9. Chapter 6, Section 1 A low price is a signal for consumers to buy more

10. Chapter 6, Section 1 Demand $3.00 2.50 2.00 1.50 1.00 0.50 213456789101211 Price Quantity 0

11. Chapter 6, Section 1 Supply $3.00 2.50 2.00 1.50 1.00 0.50 213456789101211 Price Quantity 0

12. Chapter 6, Section 1 The Price System is EFFICIENT Producers supply only the goods and services that meet consumers needs and wants. If they can’t sell it…THEY WON’T MAKE IT. Efficient resource allocation - No wasted resources - goods are produced at the lowest possible price to make a profit. Efficient resource allocation - the factors of production will be used for their most valuable purposes. Buyers don’t waste resources either – can shop for best price

13. Chapter 6, Section 1 Price as an Incentive Prices provide a standard of measure of value throughout the world. Buyers and sellers can both participate in making economic decisions.

14. Chapter 6, Section 1 The Profit Incentive In The Wealth of Nations, Adam Smith wrote that businesses do best when they provide what people need. Financial rewards motivate people. How have you provided or benefited from the profit incentive?

15. Chapter 6, Section 1 Flexibility of Prices Prices are flexible, which means they can be increased to solve problems of shortage and decreased to solve problems of surplus. Raising prices is one of the quickest ways to solve a shortage. It reduces quantity demanded and only people who have enough money will be able to pay the higher prices. This will cause the market to settle at a new equilibrium. Allows for variety of goods and services

16. Chapter 6, Section 1 Consumer Choices Buyers are free to buy or not to buy Sellers produce goods and services that buyers demand at the price they want In a free market economy, prices help consumers choose among similar products and allow producers to target their customers with the products the customers want most. In a command economy, production is restricted to a few varieties of each product. As a result, there are fewer consumer choices.

17. Chapter 6, Section 1 DEMAND SUPPLY COMBINING SUPPLY & DEMAND

18. Chapter 6, Section 1 Key Terms equilibrium: the point at which the demand for a product or service is equal to the supply of that product or service disequilibrium: any price or quantity not at equilibrium shortage: when quantity demanded is more than quantity supplied surplus: when quantity supplied is more than quantity demanded

19. Chapter 6, Section 1 Introduction What factors affect price? – Prices are affected by the laws of supply and demand. – They are also affected by actions of the government. Often the government will intervene to set a minimum or maximum price for a good or service.

20. Chapter 6, Section 1 What is Equilibrium?

21. Chapter 6, Section 1 SUPPLY & DEMAND TOGETHER Equilibrium the point at which quantity demanded & quantity supplied are equal DemandSupply

22. Chapter 6, Section 1 Equilibrium Price – The price that balances quantity supplied and quantity demanded. – On a schedule, it is the price at which the quantity demanded & quantity supplied are the same

23. Chapter 6, Section 1 Equilibrium Quantity – The quantity supplied and the quantity demanded are equal at the equilibrium price. – On a graph it is the quantity at which the supply and demand curves intersect.

24. Chapter 6, Section 1 At $2.00, the quantity demanded is equal to the quantity supplied Demand ScheduleSupply Schedule Equilibrium

25. Chapter 6, Section 1 Equilibrium price Demand Supply $2.00 68100 Equilibrium Equilibrium quantity Quantity Price 421357911 The Equilibrium of Supply and Demand

26. Chapter 6, Section 1 Point at which the supply curve crosses the demand curve

27. Chapter 6, Section 1 Equilibrium is the point at which supply and demand are equal

28. Chapter 6, Section 1 Equilibrium In order to find the equilibrium price and quantity, you can use supply and demand schedules. When a market is at equilibrium, both buyers and sellers benefit.  How many slices are sold at equilibrium?

29. Chapter 6, Section 1 DEMAND SUPPLY CHANGES IN EQUILIBRIUM

30. Chapter 6, Section 1 Introduction How do changes in supply and demand affect equilibrium? – Changes in supply and demand cause prices to go up and down, which disrupts the equilibrium for a particular good or service. – In a free market, price and quantity will tend to move toward equilibrium whenever they find themselves in disequilibrium.

31. Chapter 6, Section 1 Analyzing Changes in Equilibrium

32. Chapter 6, Section 1

33. Which curve shifts: demand or supply? Which way does the curve shift? How does the shift affect equilibrium price and equilibrium quantity? YOU MUST ASK:

34. Chapter 6, Section 1 DEMAND

35. Chapter 6, Section 1 Shifts in Demand Ceteris paribus-“all other things held constant.” When the ceteris paribus assumption is dropped, movement no longer occurs along the demand curve. Rather, the entire demand curve shifts. A shift means that at the same prices, more people are willing and able to purchase that good. This is a change in demand, not a change in quantity demanded PRICE DOESN’T SHIFT THE CURVE 35 Copyright ACDC Leadership 2015

36. Chapter 6, Section 1 DEMAND CURVE

37. Chapter 6, Section 1 CHANGE IN DEMAND

38. Chapter 6, Section 1 Determinants of Demand B - Change in Number of Buyers R- Change in Price of Related Goods (complements and substitutes) I - Change in the Consumer Income T – Change in Consumer Tastes and Preferences E- Change in consumers’ price expectations

39. Chapter 6, Section 1 How an Increase in Demand Affects the Equilibrium Price of Ice-Cream Cone 2.00 0 7 Quantity of Ice-Cream Cones Supply Initial equilibrium D1D1 1. Hot weather increases the demand for ice cream... D2D2 2....resulting in a higher price... $2.50 10 3....and a higher quantity sold. New equilibrium

40. Chapter 6, Section 1 How does an increase in demand affect the equilibrium? An increase in demand increases the equilibrium price and the equilibrium quantity

41. Chapter 6, Section 1

42. Which curve shifts: demand or supply? Which way does the curve shift? How does the shift affect equilibrium price and equilibrium quantity? YOU MUST ASK:

43. Chapter 6, Section 1 SUPPLY

44. Chapter 6, Section 1 SUPPLY CURVE

45. Chapter 6, Section 1 What causes the supply curve to shift? Determinants of Supply 1.Change in the cost of productive resource costs 2.Change in profit opportunities of producing other products 3.Change in technology 4.Change in the government tax or subsidy 5.Change in producers’ price expectations 6.Change in number of sellers in the market

46. Chapter 6, Section 1 CHANGE IN SUPPLY

47. Chapter 6, Section 1 WHAT FACTORS CAUSE A CHANGE IN SUPPLY? 1.Productivity 2.Regulation 3.Input Costs (raw materials) 4.Number of Suppliers 5.Technology 6.Taxes and Subsidies 7.Expectations

48. Chapter 6, Section 1 Increase in Supply A shift in the supply curve will change the equilibrium price and quantity. As supply increases, it will cause the market to move toward a new equilibrium price. An example of a product that saw a radical market change in recent years is the digital camera.

49. Chapter 6, Section 1 Falling Prices and the Supply Curve

50. Chapter 6, Section 1 Changes in Supply Checkpoint: What happens to the equilibrium price when the supply curve shifts to the right? –An increase in supply shifts the supply curve to the right. –This shift throws the market into disequilibrium. –Something will have to change in order to bring the market back to equilibrium.

51. Chapter 6, Section 1 Decrease in Supply Some factors lead to a decrease in supply, which shifts the supply curve to the left and results in a higher market price and a decrease in quantity sold. These factors include: – An increase in the costs of resources to produce a good – An increase in labor costs – An increase in government regulations

52. Chapter 6, Section 1 S2S2 How a Decrease in Supply Affects the Equilibrium Price of Ice-Cream Cone 2.00 012347891112 Quantity of Ice-Cream Cones 13 Demand Initial equilibrium S1S1 10 1. An earthquake reduces the supply of ice cream... New equilibrium 2....resulting in a higher price... $2.50 3....and a lower quantity sold.

53. Chapter 6, Section 1 Equilibrium price = $2.00 Equilibrium quantity = 7 How a Decrease in Supply Affects the Equilibrium

54. Chapter 6, Section 1 An earthquake reduces the supply of ice cream The supply curve shifts to the left How a Decrease in Supply Affects the Equilibrium

55. Chapter 6, Section 1 S2S2 How a Decrease in Supply Affects the Equilibrium Price of Ice-Cream Cone 2.00 012347891112 Quantity of Ice-Cream Cones 13 Demand Initial equilibrium S1S1 10 1. An earthquake reduces the supply of ice cream... New equilibrium 2....resulting in a higher price... $2.50 3....and a lower quantity sold.

56. Chapter 6, Section 1 A decrease in supply raises the equilibrium price and lowers the equilibrium quantity How does a decrease in supply affect the equilibrium?

57. Chapter 6, Section 1 A “Moving Target” Equilibrium for most products is in constant motion. Think of equilibrium as a “moving target” that changes as market conditions change. As supply or demand increases or decreases, a new equilibrium is created for that product.

58. Chapter 6, Section 1 A Change in Demand: Fads Fads often lead to an increase in demand for a particular good. The sudden increase in market demand cause the demand curve to shift to the right. What impact did the change in demand shown in the graph have on the equilibrium price?

59. Chapter 6, Section 1 Fads and Shortages As a result of fads, shortages appear to customers in different forms: – Empty shelves at the stores – Long lines to buy a product in short supply – Search costs, such as driving to multiple stores to find a product.

60. Chapter 6, Section 1 Reaching a New Equilibrium Checkpoint: How is equilibrium reached after a shortage? – Eventually, the increase in demand for a particular good will push the product to a new equilibrium price and quantity. – Once a fad reaches its peak, though, prices will drop as quickly as they rose: A shortage becomes a surplus, causing the demand curve to shift to the left and restoring the original price and quantity supplied. New technology can also lead to a decrease in consumer demand for one product as a more high-tech substitute becomes available.

61. Chapter 6, Section 1 What is DISEQUILIBRIUM?

62. Chapter 6, Section 1 Objectives 1.Explain how supply and demand create equilibrium in the marketplace. 2.Describe what happens to prices when equilibrium is disturbed. 3.Identify two ways that the government intervenes in markets to control prices. 4.Analyze the impact of price ceilings and price floors on a free market.

63. Chapter 6, Section 1 Key Terms equilibrium: the point at which the demand for a product or service is equal to the supply of that product or service disequilibrium: any price or quantity not at equilibrium shortage: when quantity demanded is more than quantity supplied surplus: when quantity supplied is more than quantity demanded

64. Chapter 6, Section 1 Key Terms, cont. price ceiling: a maximum price that can legally be charged for a good or service rent control: a price ceiling placed on apartment rent price floor: a minimum price for a good or service minimum wage: a minimum price that an employer can pay a worker for one hour of labor

65. Chapter 6, Section 1 DISEQUILIBRIUM Describes any price or quantity not at equilibrium

66. Chapter 6, Section 1 Disequilibrium When a market is in disequilibrium, it experiences either shortages or surpluses, both of which will eventually lead the market back toward equilibrium. – Shortages cause a firm to raise its prices. Higher prices cause the quantity supplied to rise and the quantity demanded to fall until the two values are equal again. – The same holds true for a surplus, only in reverse: Surpluses cause a firm to drop its prices. Lower prices cause the quantity supplied to fall and the quantity demanded to rise until equilibrium is restored.

67. Chapter 6, Section 1 Disequilibrium – If the market price or quantity supplied is anywhere but at equilibrium, the market is said to be at disequilibrium. – Disequilibrium can produce two possible outcomes: Shortage—A shortage causes prices to rise as the demand for a good is greater than the supply of that good. Surplus—A surplus causes a drop in prices as the supply for a good is greater than the demand for that good.

68. Chapter 6, Section 1 Market forces push towards equilibrium whenever… There is disequilibrium & prices are flexible

69. Chapter 6, Section 1 DISEQUILIBRIUM EXCESS DEMAND EXCESS SUPPLY

70. Chapter 6, Section 1 Shortage and Surplus Shortage and surplus both lead to a market with fewer sales than at equilibrium. – How mush is the shortage when pizza is sold at $2.00 per slice?

71. Chapter 6, Section 1 GOVERNMENT INTERVENTION PRICE CEILING PRICE FLOOR

72. Chapter 6, Section 1 PRICE CEILING A maximum price that can be legally charged for a good or service

73. Chapter 6, Section 1 Price Ceiling While markets tend toward equilibrium on their own, sometimes the government intervenes and sets market prices. Price ceilings are one way the government controls prices. Rent Control Sets a price ceiling on apartment rent Prevents inflation during housing crises Helps the poor cut their housing costs Can lead to poorly managed buildings because landlords cannot afford the upkeep.

74. Chapter 6, Section 1 RENT CONTROLS A price ceiling placed on rent

75. Chapter 6, Section 1 PRICE CEILING $3 Quantity 0 Price 2 Demand Supply Equilibrium price Price ceiling PRICE CEILING 125 Quantity demanded 75 Quantity supplied

76. Chapter 6, Section 1 RENT CONTROLS CAUSE EXCESS DEMAND Quantity of Apartments 0 Rental Price of Apartment Demand Supply RENT CONTROL EXCESS DEMAND …rent control causes excess demand

77. Chapter 6, Section 1 Excess Demand Quantity Price $2.00 0123 4 5678910111213 Supply Demand $1.50 Shortage

78. Chapter 6, Section 1 Shortage 1.Quantity demanded is greater than quantity supplied 2.The price is below the equilibrium price 3.There is excess demand 4.Suppliers will raise the price

79. Chapter 6, Section 1 If there is a shortage, suppliers will raise price

80. Chapter 6, Section 1 The Effects of Rent Control

81. Chapter 6, Section 1 Price Floors A price floor is a minimum price set by the government. The minimum wage is an example of a price floor. Minimum wage affects the demand and the supply of workers. – At what wage is the labor market at equilibrium?

82. Chapter 6, Section 1 Price floor PRICE FLOOR A minimum price for a good or service

83. Chapter 6, Section 1 Minimum wage 1.A minimum price that an employer can pay a worker for an hour of labor 2.A government imposed price floor

84. Chapter 6, Section 1 PRICE FLOOR $4 $3 Quantity 0 Price Q1Q1 Demand Supply Price Floor Equilibrium price

85. Chapter 6, Section 1 Minimum wage Minimum Wage causes excess supply Quantity of Labor 0 Wage Labor demand Labor supply Quantity supplied Quantity demanded EXCESS SUPPLY OF WORKERS

86. Chapter 6, Section 1 EXCESS SUPPLY OF LABOR

87. Chapter 6, Section 1 Price Quantity 2134567891012110 $3.00 2.50 2.00 1.50 1.00 0.50 Supply Demand Surplus Excess Supply

88. Chapter 6, Section 1 Surplus 1.Quantity supplied is greater than quantity demanded 2.The price is above the equilibrium price 3.There is excess supply 4.Suppliers will lower the price

89. Chapter 6, Section 1 If there is a surplus, suppliers will lower price

90. Chapter 6, Section 1 Price Supports in Agriculture Price supports in agriculture are another example of a price floor. They began during the Great Depression to create demand for crops. Opponents of price supports argue that the regulations dictate to farmers what they should produce. Supporters say that without government intervention, farmers would overproduce.