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What can we learn in a supermarket? An intercultural dialogue of young Europeans Connection of social index and kind of supermarkets in Berlin
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Question Is there a connection between the social index of a certain city of Berlin and the kind of the supermarkets? These three areas were examined in Berlin, all located in districts of former West Berlin. - Dahlem / Schmargendorf (very high social index after the LOR / GIS) - Mid-Neukölln / Rollberg quarter (very low social index) - The catchment area school / Lichtenrade (mixed / medium social index)
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Our theory In the area of high social index outweigh the higher-priced supermarkets and there are more deli or organic markets. In the area of low social index outweigh the Discounter.
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Investigation arrangement: We were looking for stores that were in the corresponding "zip codes". We looked at the following branches to www.kaufDa.de chains: Discounter Lidl, Aldi, Netto discount stores Supermarkets: Edeka / Reichelt, Emperor, Rewe Organic stores (various provider): for example BioCompany, LPG, health food store Deli (food only), Butter Lindner
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Discounter Small range of goods merchandise presentation simple relatively small retail outlets
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bigger range of goods they focus a little bit more on merchandise presentation as the discounter
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huge range of goods huge effort in merchandise presentation
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Lichtenrade
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The CZO is located in Lichtenrade, a southern district of Berlin which historical part consists of calm middle-class residential areas where most of the school’s students live. During the 1960’s and 1970’s two multi-storey building areas with council flats have been built near by. A large amount of its inhabitants are foreign born or are descendants of immigrants with only little education. Among the population of this area exists a high rate of unemployment accompanied by poverty.
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Lichtenrade, so the environment of the school, is a socially-mixed residential area. Also reflected in the Variety of different supermarkets or discount stores.
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Lidl * 1) 450m 5 min 2) 800m 10min Aldi * 1,2 km 15 min Netto * 1.1 km 14 min Reichelt/Edeka Aima 400m 5 min Rewe/Nahkauf Butter Lindner (delicatessen) * Discounter Carl- Zeiss- Oberschule 1) 900m 11 min 2) 1,3 km 16 min 1) 1,0 km 12 min 2) 1,5 km18 min 1,2 km 15 min
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Examination results: Only in the zip code areas Dahlem /Schmargendorf: (very high social index) -> The theory is confirmed 0x Discounter 0% 2x Kaisers 28,6% 1x Edeka / Reichelt 14,2% 2x Biomärkte 28,6% 2x Butter Lindner 28,6% _____________________________________________________________________________________ Mitte Neukölln: (very low social index) -> The theory is confirmed 9x Discounter: 64,3% 3x Aldi 21,4% 5x Lidl 35,8% 1x Netto 7,1% 2x Edeka/Reichelt 14,3% 2x Kaisers 14,3 % 1x Rewe 7,1% 0x Bio 0% 0x Deli 0% _____________________________________________________________________________________ Environment of the school (Lichtenrade): (mixed / medium social index) -> The theory is confirmed 4x Discounter : 44,4% 1x Aldi 11,11% 2x Lidl 22,22% 1x Netto 11,11% 2x Edeka/Reichel: 22,22% Kaisers 0% 2x Rewe 22,22% Bio 0% 1x Aima 11,11%
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Answer: Although we had a different impression in the meantime, our theory is for now confirmed.
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