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What can we learn in a supermarket? An intercultural dialogue of young Europeans Connection of social index and kind of supermarkets in Berlin.

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Presentation on theme: "What can we learn in a supermarket? An intercultural dialogue of young Europeans Connection of social index and kind of supermarkets in Berlin."— Presentation transcript:

1 What can we learn in a supermarket? An intercultural dialogue of young Europeans Connection of social index and kind of supermarkets in Berlin

2 Question  Is there a connection between the social index of a certain city of Berlin and the kind of the supermarkets? These three areas were examined in Berlin, all located in districts of former West Berlin.  - Dahlem / Schmargendorf (very high social index after the LOR / GIS)  - Mid-Neukölln / Rollberg quarter (very low social index)  - The catchment area school / Lichtenrade (mixed / medium social index)

3 Our theory  In the area of ​​ high social index outweigh the higher-priced supermarkets and there are more deli or organic markets.  In the area of low social index outweigh the Discounter.

4 Investigation arrangement:  We were looking for stores that were in the corresponding "zip codes". We looked at the following branches to www.kaufDa.de chains:  Discounter Lidl, Aldi, Netto discount stores  Supermarkets: Edeka / Reichelt, Emperor, Rewe  Organic stores (various provider): for example BioCompany, LPG, health food store  Deli (food only), Butter Lindner

5 Discounter  Small range of goods  merchandise presentation simple  relatively small retail outlets

6  bigger range of goods  they focus a little bit more on merchandise presentation as the discounter

7  huge range of goods  huge effort in merchandise presentation

8 Lichtenrade

9  The CZO is located in Lichtenrade, a southern district of Berlin which historical part consists of calm middle-class residential areas where most of the school’s students live.  During the 1960’s and 1970’s two multi-storey building areas with council flats have been built near by.  A large amount of its inhabitants are foreign born or are descendants of immigrants with only little education. Among the population of this area exists a high rate of unemployment accompanied by poverty.

10  Lichtenrade, so the environment of the school, is a socially-mixed residential area. Also reflected in the Variety of different supermarkets or discount stores.

11 Lidl * 1) 450m 5 min 2) 800m 10min Aldi * 1,2 km 15 min Netto * 1.1 km 14 min Reichelt/Edeka Aima 400m 5 min Rewe/Nahkauf Butter Lindner (delicatessen) * Discounter Carl- Zeiss- Oberschule 1) 900m 11 min 2) 1,3 km 16 min 1) 1,0 km 12 min 2) 1,5 km18 min 1,2 km 15 min

12 Examination results: Only in the zip code areas Dahlem /Schmargendorf: (very high social index) -> The theory is confirmed 0x Discounter 0% 2x Kaisers 28,6% 1x Edeka / Reichelt 14,2% 2x Biomärkte 28,6% 2x Butter Lindner 28,6% _____________________________________________________________________________________ Mitte Neukölln: (very low social index) -> The theory is confirmed 9x Discounter: 64,3% 3x Aldi 21,4% 5x Lidl 35,8% 1x Netto 7,1% 2x Edeka/Reichelt 14,3% 2x Kaisers 14,3 % 1x Rewe 7,1% 0x Bio 0% 0x Deli 0% _____________________________________________________________________________________ Environment of the school (Lichtenrade): (mixed / medium social index) -> The theory is confirmed 4x Discounter : 44,4% 1x Aldi 11,11% 2x Lidl 22,22% 1x Netto 11,11% 2x Edeka/Reichel: 22,22% Kaisers 0% 2x Rewe 22,22% Bio 0% 1x Aima 11,11%

13 Answer:  Although we had a different impression in the meantime, our theory is for now confirmed.


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