2. How To Compete And Win Against Oracle Nick Ward Product Technology Specialist Microsoft Australia Pty Ltd

3. Agenda Understanding Oracle How to compete SQL Server Enterprise Capabilities TCO Comparison SQL Server Momentum Questions and answers

4. How To Compete? Show SQL Server offers a better value than Oracle a better value than Oracle Show SQL Server can meet and exceed customer’s requirements Understand Customer’s Requirements

5. SQL Server Ready for the Enterprise Scalability and Performance High Availability Security Business Intelligence

6. Winter Corporation Top Ten For 2005 3rd largest OLTP database in the world by rows Verizon Communication’s COFEE at 52 billion rows 6th, 7th & 10th largest OLTP databases in the world by volume Aim Healthcare at 8.1 Terabytes Verizon at 7.8 Terabytes 8th largest data warehouse database in the world UPSS: Unisys Payments Services & Solutions at 19.5 Terabytes http://wintercorp.com

7. SQL Server 2005 TB+ Customers 5.1 TB Credit Card DW, 5 Mil card holders Uses SQL Server OLAP, SSIS, SSRS, Office BSM 2 TB system originally migrated from Informix 300 users, Complex query, OLAP, Data Mining 4 TB Consumer Packaged Goods (CPG) DW 350 users, Complex relational query, SSIS & SSRS 1 TB Real-time store efficiency system Data is bulk loaded continually and daily Data is bulk loaded continually and daily 2.2 TB SAP Business Warehouse system In the process of migrating SAP R/3 OLTP to SS2005 3 TB Retail data warehouse on HP Superdome Uses SQL Server OLAP, SSIS, SSRS

8. SAP Certification Nr.: 2001016 | SAP Release: SAP R/3 4.6C | Software Release on DB Server: Windows Server 2003DC, SQL Server 2000 | Test Date: 4/23/2001 | Concurrent SAP SD Standard BenchmarkUsers: 18500 | Hardware: Unisys e-@ction Enterprise Server ES7000, 32-way, Pent. III Xeon, 700 MHz, 2 MB L2, 12GB RAM SAP Certification Nr.: 2005030 | SAP Release: SAP R/3 4.7E | Software Release on DB Server: Windows Server 2003 EE x64, SQL Server 2005 | Test Date: 6/27/2005 | Concurrent SAP SD Standard BenchmarkUsers: 18000 | Hardware: HP ProLiant DL585, 4-way SMP, Dual-core AMD Opteron processor Model 875 2.2 GHz, 128 KB L1 cache, 2 MB L2 cache, 32GB RAM SAP Certification Nr.: The SAP certification Number was not available at press time and can be found on the following web page http://www.sap.com/benchmark | SAP Release: SAP ECC5.0 | Software Release on DB Server: Windows Server 2003 DC, SQL Server 2005 | Test Date: 10/27/2005 | Concurrent SAP SD Standard BenchmarkUsers: 93,000 | Hardware: HP Integrity Superdome 64P Server, 64 processors / 64 cores / 64 threads, Intel Itanium 2, 1.6 GHz, 36 KB L1 cache, 256 KB L2 cache, 9 MB L3 cache, 256 GB RAM Trusted Platform for SAP 3.5X Scalability! Max number of concurrent users SAP SD three-tier standard application benchmarks #2002007, and other to be assigned HP Integrity Superdome 199419951996199719981999200020012002200320042005 Platform Of Choice Leading Platform For New SAP Installations % of New SAP Installations On Windows and SQL Server 75% 50% 25% 0% 1998200220051994 42x Growth! World class scalability and unprecedented price/performance for running SAP business applications on SQL Server 2005

9. Trusted Platform TPC-H results above: HP ProLiant DL585-G1 12,600 QphH@100GB, 9.43 $/QphH@100GB, available 11/7/05; Bull NovaScale 5160, 17,059 QphH@1TB, 25.48 $/QphH@1TB, available 5/5/06; HP Integrity Superdome, 30,956 QphH@3TB, 76.82 $/QphH@3TB, available 5/5/06; NEC Express5800/1320Xe, 28,390 QphH@3TB, 66.52 $/QphH@3TB, available 5/5/06. Results as of 11/27/05. 12,600 QphH 9.43 $/QphH HP: 17,725 QphH Bull: 25.48 $/QphH TPC-H Benchmarks 1 TB 16P 100 GB 3 TB 32P 30,956 QphH TPC-C results to the left: HP ProLiant DL585-G1 206,181 tpmC, 2.30 $/tpmC, available 11/7/05; IBM eServer xSeries 460 16P c/s, 492,307 tpmC, 6.37 $/tpmC, available 5/20/2006; Unisys ES7000/600 Enterprise Server (16P), 376,045 tpmC, 3.97 $/tpmC, available 1/3/2006; HP Integrity Superdome, 1,231,434 tpmC, 4.91 $/tpmC, available 5/5/06. Results as of 11/28/05. 206K tpmC 2.30 $ / tpmC IBM: 492K tpmC Unisys: 3.97 $/tpmC 1.2M tpmC 64P4P16P TPC-C Benchmarks

10. SQL Server Availability 99.999% availability, Telecom 12000 concurrent users, 5 TB of data 99.999% availability, Gift Card Processor 500 concurrent users 99% availability, Paper Manufacturing 433 tps 100% availability, Manufacturing 900 tps 99.990% availability, Retail 2000 concurrent users 99.998% availability, Stock Exchange 3200 tps 99.997% availability, Banking 500 tps Right-click logo, and open Hyperlink for public case-study, where available

11. SQL Server Fewer vulnerabilities, fewer patches, easier to administer 7421 50 13 20 2002200320042005 SQL Server Oracle DB 112 1 2006 Database Security Bulletins

12. Oracle’s Security Response “Oracle is years behind Microsoft and other companies on security," said Cesar Cerrudo, CEO, at information security services company Argeniss, in Argentina. "I think Oracle is an amateur when it comes to security."

13. Oracle’s Security Response “Serious unpatched security flaws exist in certain Oracle products.” according to a German security researcher who said the software maker has not fixed the bugs despite knowing about them for two years.

14. Data acquisition from source systems and integration Data transformation and synthesis Data enrichment, with business logic, hierarchical views Data discovery via data mining Data presentation and distribution Data access for the masses Note: I changed builds and added logos – change colors so we get 3 distinct colors Integrate Analyze Report Complete. Integrated. Included.

15. Key Components Of Database Total Cost Of Ownership Database Total Cost of Ownership Software License Cost Ongoing Administration Cost Hardware Cost Application Development Cost License Price Price Performance Developer Productivity DBA Productivity Influenced mostly by: Support and Maintenance Cost Support Fees

16. Base Product $ 25K$ 40K Oracle 10g

17. Base Product Manageability (included) $ 25K$ 40K$ 56K Tuning $3K Diagnostics $3K Partitioning $10K

18. Base Product Manageability (included) $ 25K Business Intelligence OLAP $20K Mining $20K BI Bundle $20K $ 56K $ 116K

19. Base Product Manageability (included) $ 25K Business Intelligence High Availability Data Guard $116K $ 116K$ 232K

20. Base Product Manageability (included) High Availability Business Intelligence Multi-core $ 25K $116K - $232K $ 232K $348k - $464k

21. Customer Testimonial "Adding things like a reporting solution or OLAP services; The costs just kept building up on the Oracle side while they remained the same on the SQL Server side." —Adam Solesby, Director of Strategic Development, AIM Healthcare Services

22. Oracle And SQL Server: Support And Maintenance Cost Comparison Scenario: 3 year support for a 4 CPU server Product Support: SQL Server is 37% lower than Oracle Product + Premier Support: SQL Server is 25% lower than Oracle

23. Lower Hardware Costs Due to better price performance Server Class Number of CPUs SQL Server’s Best Oracle’s Best Advantage Small Servers 1$0.99 No Result SQL Server 2$1.80$1.81 4$2.04$3.94 Medium Servers 8$3.96$5.26 SQL Server 16$3.97$4.40 High-End Servers 64$5.52$8.33 SQL Server http://www.microsoft.com/sql/evaluation/compare/tpcc.mspx TPC-C results referenced in the price/performance comparison table are: Dell PowerEdge 2800, 38,622 tpmC, 0.99 $/tpmC, available 11/8/05, HP ProLiant ML370-G4-1M, 68,010 tpmC, 1.80 $/tpmC, available 11/1/04, HP Integrity rx2600, 51,506 tpmC, 1.81 $/tpmC, available 9/29/04, HP ProLiant DL585-G1, 187,296 tpmC, 2.04 $/tpmC, available 5/31/05, IBM eServer p5 570, 203,439 tpmC, 3.93 $/tpmC, available 10/17/05, HP ProLiant DL760G2, 143,367 tpmC, 3.96 $/tpmC, available 5/6/04, IBM eServer p570, 371,044 tpmC, 5.26 $/tpmC, available 9/30/04, Unisys ES7000/600 Enterprise Server, 376,045 tpmC, 3.97 $/tpmC, available 1/3/06, Unisys ES7000 Aries 420 Enterprise Server, 327,829 tpmC, 4.40 $/tpmC, available 7/29/05, HP Integrity Superdome, 1,082,203 tpmC, 5.38 $/tpmC, available 12/7/05, HP Integrity Superdome, 1,008,144 tpmC, 8.33 $/tpmC, available 4/14/04, Results as of 10/25/05.

24. Developer Productivity Comparison Study Final outcome Oracle 10g Developer required 4 times the amount of time required by the SQL Server developer The developer study was conducted by 3 Leaf Corporation. The complete report is available at: http://www.microsoft.com/sql/prodinfo/compare/oracle/devprodoracle.mspx http://www.microsoft.com/sql/prodinfo/compare/oracle/devprodoracle.mspx

25. DBA Productivity Survey Alinean Research, 2006 SQL Server DBAs manage over 3 times as many databases as Oracle DBAs SQL Server DBAs support over 20% more end-users than Oracle DBAs Annual cost of administering an Oracle DB is over 3 ½ times of that for SQL Server

26. SQL Server Lower Overall TCO than Oracle Lower Application Development Cost Lower Support Cost Lower Hardware Cost Lower Administration Cost Lower Software License Cost Server Class Number of CPUs SQL Server’s Best Oracle’s Best Advantage Small Servers 1$0.99 No Result SQL Server 2$1.80$1.81 4$2.04$3.94 Medium Servers 8$3.96$5.26 SQL Server 16$3.97$4.40 High-End Servers 64$5.52$8.33 SQL Server

27. For More Information http://www.microsoft.com/sql/prodinfo/compare/oracle/default.mspx

29. !!!SQL Server Momentum!!! Source: Gartner Revenue Growth Rate % 8% 6% 17% 2005 Highest growth in 2005, twice as fast as market at 8.6% Only vendor that gained share, 1%+ in $14B market 2005 – Highlights 30% Q1 2006 Q2 2006 30%+ growth in Q1 CY06 Even higher growth expected in Q2 CY06 30%+ 2006 – Highlights

30. The Database Market Revenue Share Source:

31. The Database Market Unit Share, Overall and Enterprise Source:

32. DBMS Market (Australia) Gartner Research, 2004 Microsoft surpasses Oracle in market share! Top 3 Databases 87% Gartner Report from Local Market Intelligence team New License Rev for DBMS 2004 Asia Pacific

33. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.