1. E-marketing in russian social media Natalia Koroleva for Suomen matkailuorganisaatioiden yhdistys – Suoma ry September 2010

2. E-marketing ?..

3. ...ACHIEVING YOUR MARKETING GOALS

4. BRAND AWARENESS INFORMING ATTRACTING CUSTOMERS MAINTAINING PUBLIC IMAGE INCREASING SALES EMOTIONAL CONTACT

5. 1,5 billions Internet users in the World 50 000 000 Russian Internet users

6. Every 7 th Internet-user read blogs of others

7. 18 000 000 internet-blogs in Russian

8. Russia holds the 1 st place in the World in involvment in social networks

9. Every day 200.000 new posts about 1 000 000 tweets (in Twitter.com) about 7 000 new blogs 450 000 comments on Liveinternet.ru и Livejournal.com There are more than 500 000 000 posts in Russian-language blogs

10. Why is it important for your business?

11. How do you use Internet? 70,8% internet users READ blogs 27,7% internet users OWN blogs

12. Some statistics 34% writes in blogs about their impressions on products and brands 32% believes bloggers, who writes about products and brands 55% believes people with detailed blog's profile

13. Russian top sites Livejournal.com Блоги@mail.ru http://blogs.mail.ru/ Liveinternet.ru Diary.ru Ya.ru Привет.ру http://blogs.privet.ru/ Blogger.com Youtube.com Rutube.ru Moikrug.ru Vkontakte.ru

14. Topics valuable for Russian tourists Travel stories,travel photos Advises for travelers Hard advertising Geografical leader - Ukraine

15. Monitoring How do you know that you are mentioned in blogs ?

16. Query language Туризм Туризм&Финляндия Финляндия (туризм | путешествие | поездка ) - Хельсинки

17. Blog search in russian http://blogs.yandex.ru/ http://blogsearch.google.com/

18. ''Отпуск в Финляндии''

19. For comparison

21. Success stories

22. Canada invites you! Ролик на Youtube Смотрим видео

23. 32000 views in 2 months And more!

24. How do they do it? Тhe Canadian Tourism Commission has launched interactive murals to inspire Americans to book a Canadian vacation. The Canadian Tourism Commission can be found on the following social channels: Facebook - http://facebook.com/keepexploringhttp://facebook.com/keepexploring Twitter - http://twitter.com/keep_exploringhttp://twitter.com/keep_exploring And website:http://www.canada.travelhttp://www.canada.travel

25. 14 594 ''Like'' on the Facebook

26. 2301 followers on Twitter

27. Cheaptrip

28. How do they do it?

29. Cheaptrip on Twitter

30. Results QUEUES FOR TICKETS AT 4 OFFICES IN MOSCOW 45908 участников сообщества в Livejournal.com 2200 followers on Twitter INTERNET PROMOTION ONLY!

31. How do you get recognized? FREE ways to get promoted over Internet

32. Social bookmarks Social notes in Internet

33. Web 2.0 News - Post & Vote

34. Social news smi2.ru news2.ru newsland.ru vkurse.ru

35. Social objects attract millions

36. Social objects

37. Inspired by Iceland

38. Results 800 000 views on Vimeo 500 000 views on official website On the TOP of Facebook during a week 2 000 000 tweets on Twitter

39. 5 steps to social media Start with monitoring Get involved in dialog Define the strategy Create your blog Generate content and social objects Promote

40. Feel free to ask any questions. Natalia Koroleva cell.:+7 905 546 11 53 e-mail: Nata@remarkable.ruNata@remarkable.ru skype: shokopay www: Remarkable.ru Thank you for your attention !