1. Roger D. Blackwell Paul W. Miniard James F. Engel Pai Di-ching; Norjaya Mohd. Yasin; Wan Jooria Hood COPYRIGHT©2012 NCYU 生管系黃翠瑛老師 Reference: Roger D. B., Paul W. M., James F. E., Pai D. C.; Norjaya Mohd. Y.; Wan J. H.. Consumer Behavior. Cengage Learning Asia

2. Consumer Behavior CONSUMER INFLUENCES CultureEthnicity PersonalityFamily Life-stageValues IncomeAvailable Resources AttitudesOpinions MotivationsPast Experiences FeelingsPeer Groups Knowledge ORGANIZATIONAL INFLUENCES BrandProduct Features AdvertisingWord of Mouth PromotionsRetail Displays PriceQuality ServiceStore Ambiance ConvenienceLoyalty Programs PackagingProduct Availability OBTAINING  How you decide you want to buy  Other products you consider buying  Where you buy  How you pay for product  How you transport product home CONSUMING  How you use the product  How you store the product in your home  Who uses the product  How much you consume  How product compares with expectations DISPOSING  How you get rid of remaining product  How much you throw away after use  If you resell items yourself or through a consignment store  How you recycle some products COPYRIGHT©2012 NCYU 生管系黃翠瑛老師 Reference: Roger D. B., Paul W. M., James F. E., Pai D. C.; Norjaya Mohd. Y.; Wan J. H.. Consumer Behavior. Cengage Learning Asia

3. Wholesaler Manufacturer Retailer Consumer Manufacturing Orientation Consumer Orientation Selling Orientation Marketing Orientation Consumers’ Increasing Influence U.S. 1750-1850 1850-WWII 1970-2000 2000+ Europe 1750-1850 1760-WWII 1970-2000 2000+ Taiwan 1970-2000 2000+ COPYRIGHT©2012 NCYU 生管系黃翠瑛老師 Reference: Roger D. B., Paul W. M., James F. E., Pai D. C.; Norjaya Mohd. Y.; Wan J. H.. Consumer Behavior. Cengage Learning Asia