1. Bell work Go to the website http://www.sports.swlearning.com/marketing/ activities/ch06/lesson2.html Go to the website http://www.sports.swlearning.com/marketing/ activities/ch06/lesson2.html http://www.sports.swlearning.com/marketing/ activities/ch06/lesson2.html http://www.sports.swlearning.com/marketing/ activities/ch06/lesson2.html –Complete each question in complete sentences, in your word document. Also, I want you to write a brief description of the best sports camp experience that you have had as a young person growing up. Write what it was and why it was so good. Also, I want you to write a brief description of the best sports camp experience that you have had as a young person growing up. Write what it was and why it was so good. –Complete this answer in 4 sentences at least.

2. Popularity of Camps Chance to work with famous athlete or coach Chance to work with famous athlete or coach –College football one day camps Make a contact Make a contact –Who better to talk to about going pro then a pro athlete themselves. Step toward success Step toward success –A lot of parents believe that this is a way to “get there foot in the door”

3. Camp Expectations Basics Basics –Lodging, food, and a specific schedule of activities Celebrity involvement Celebrity involvement –How much is he/she going to be there. Have to read the fine print to see. Location Location Activities Activities Safety Safety Facilities Facilities Staff Staff Size Size

4. Good Marketing and Managing Equals Success Promotional materials Promotional materials –Need to be enticing, but also accurate Corporate sponsorships Corporate sponsorships –Many companies like Nike and Under Armour see the value in sponsoring these camps. –Positive advertising and gain younger consumers. Strong business plan Strong business plan Effective presentation Effective presentation –Both of these will lead to an effective way of targeting the potential sponsors and local companies.

5. Sponsor Recognition A positive public relations campaign A positive public relations campaign Specific visibility and awareness of its sponsorship Specific visibility and awareness of its sponsorship Advertising space in the camp’s publications Advertising space in the camp’s publications The presence of sponsorship banners, posters, and fliers that create goodwill between the company and consumers The presence of sponsorship banners, posters, and fliers that create goodwill between the company and consumers Potential sales of its products at the camp. Potential sales of its products at the camp.

6. Once location and sponsors are acquired… The work is far from done The work is far from done –Hire camp staff –Create a registration process –Get the word out and promote the camp.

7. Fantasy Camp Assignment You are going to create the ultimate fantasy camp experience! You are going to create the ultimate fantasy camp experience! Using your notes and the handout, come up with the best possible fantasy camp you could ever think of. Using your notes and the handout, come up with the best possible fantasy camp you could ever think of. You must come up with the concept and explain that in two paragraphs or more. You must come up with the concept and explain that in two paragraphs or more. –What will the campers be doing, what will the headliner be doing, what will the perks be from the fantasy camp? Etc. Basically explain the idea to me. This assignment is given to you via handout and lists other vital parts to the grading process. This assignment is given to you via handout and lists other vital parts to the grading process.