1. Propaganda Diane Bruce It's everywhere But what is it?

2. Historical highlights  Propaganda long history Livia (Roman)  Machiavelli  Edward Bernays  World War II  George Orwell

3. Propaganda Techniques  Name Calling  Glittering generalities  Transfer  Testimonial  Plain Folks  Card Stacking  Bandwagon

4. Name Calling  Dehumanizes your opponent  Focus on name instead of evidence  Example “The Hun”  Modern day examples in our own community “The Slymepit” vs. ”Baboon board” (PZ)

5. Glittering Generalities  Slogans, catch phrases  Love of flag, country, religion  “Canada's Economic Action Plan”  “Fiscal responsibility”

6. Transfer  Transfer respect to your idea from something your audience already respects  If you are not with us you are against us because you love your country!

7. Testimonial  Take a well respected hero and have them support the idea  Sports figure  Linus Pauling

8. Plain Folk  Take someone from humble origins talking plain language someone people can identify with  “Joe the Plumber”

9. Bandwagon  Once you have some followers, convince others they will be left out if they don't join  Stuff an assembly hall with your own supporters to give the impression of support

10. Card Stacking  Always present in best light possible ignore the negatives  Always assume the worst of opposition

11. Bandwagon  Once you have some followers, convince others they will be left out if they don't join  Stuff an assembly hall with your own supporters to give the impression of support

12. CONCLUSION Bertrand Russell When you are studying any matter, or considering any philosophy, ask yourself only what are the facts and what is the truth that the facts bear out. Never let yourself be diverted either by what you wish to believe, or by what you think would have beneficent social effects if it were believed. But look only, and solely, at what are the facts. http://www.db.net/~db/propaganda