1. Chapter 3- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Three Analyzing the Marketing Environment

2. Chapter 3- slide 2 ©2012 Pearson Education, Inc. publishing as Prentice Hall. _____ markets buy goods and services for further processing or for use in their production processes. 1.Consumer 2.Business 3.Reseller 4.Government

3. Chapter 3- slide 3 ©2012 Pearson Education, Inc. publishing as Prentice Hall. _____ markets buy goods and services for further processing or for use in their production processes. 1.Consumer 2.Business 3.Reseller 4.Government

4. Chapter 3- slide 4 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following is part of a company’s microenvironment? 1.Technological factors 2.Marketing intermediaries 3.Demographic environment 4.Cultural factors

5. Chapter 3- slide 5 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following is part of a company’s microenvironment? 1.Technological factors 2.Marketing intermediaries 3.Demographic environment 4.Cultural factors

6. Chapter 3- slide 6 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following generational groups is characterized by utter fluency and comfort with digital technology? 1.Baby boomers 2.Generation X 3.Late bloomers 4.Millennials

7. Chapter 3- slide 7 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following generational groups is characterized by utter fluency and comfort with digital technology? 1.Baby boomers 2.Generation X 3.Late bloomers 4.Millennials

8. Chapter 3- slide 8 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following is part of the economic environment? 1.Legislation 2.Social responsibility 3.Income distribution 4.Shifting family profiles

9. Chapter 3- slide 9 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following is part of the economic environment? 1.Legislation 2.Social responsibility 3.Income distribution 4.Shifting family profiles

10. Chapter 3- slide 10 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following groups include neighborhood residents and community organizations? 1.Local publics 2.Internal publics 3.General publics 4.Citizen-action publics

11. Chapter 3- slide 11 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following groups include neighborhood residents and community organizations? 1.Local publics 2.Internal publics 3.General publics 4.Citizen-action publics

12. Chapter 3- slide 12 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following is true of Generation Xers? 1.They are divided into tweens, teens, and young adults. 2.They are the most materialistic generational group. 3.They came before baby boomers. 4.They were once labeled as “the MTV generation.”

13. Chapter 3- slide 13 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following is true of Generation Xers? 1.They are divided into tweens, teens, and young adults. 2.They are the most materialistic generational group. 3.They came before baby boomers. 4.They were once labeled as “the MTV generation.”

14. Chapter 3- slide 14 ©2012 Pearson Education, Inc. publishing as Prentice Hall. To exercise their social responsibility and build more positive images, many companies are now linking themselves to _____ marketing. 1.viral 2.cause-related 3.responsive 4.consumer-generated

15. Chapter 3- slide 15 ©2012 Pearson Education, Inc. publishing as Prentice Hall. To exercise their social responsibility and build more positive images, many companies are now linking themselves to _____ marketing. 1.viral 2.cause-related 3.responsive 4.consumer-generated

16. Chapter 3- slide 16 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Suppliers and marketing intermediaries are part of a company’s ______. 1.internal environment 2.demographic environment 3.marketing channel firms 4.publics

17. Chapter 3- slide 17 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Suppliers and marketing intermediaries are part of a company’s ______. 1.internal environment 2.demographic environment 3.marketing channel firms 4.publics

18. Chapter 3- slide 18 ©2012 Pearson Education, Inc. publishing as Prentice Hall. The _____ environment consists of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors. 1.political 2.natural 3.cultural 4.social

19. Chapter 3- slide 19 ©2012 Pearson Education, Inc. publishing as Prentice Hall. The _____ environment consists of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors. 1.political 2.natural 3.cultural 4.social

20. Chapter 3- slide 20 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following environments call for greater emphasis on ethics and socially responsible actions? 1.Political 2.Natural 3.Cultural 4.Social

21. Chapter 3- slide 21 ©2012 Pearson Education, Inc. publishing as Prentice Hall. Which of the following environments call for greater emphasis on ethics and socially responsible actions? 1.Political 2.Natural 3.Cultural 4.Social

22. Chapter 3- slide 22 ©2012 Pearson Education, Inc. publishing as Prentice Hall. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2012 Pearson Education, Inc. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall