1. LANCASTER MANAGEMENT GROUP COMMUNITY ASSOCIATION MANAGEMENT RESIDENTIAL PROPERTY MANAGEMENT HOMEOWNER RENTAL MANAGEMENT LMG PREMIER CONCIERGE SERVICES Family Owned and Operated Team: Nash Lancaster Emily del Rosario Will MacDonald

2. MARKETING PLAN AND SALES STRATEGY Marketing Plan Segment Name Specific Marketing Vehicle Frequency per YearCost per Year Residential Owners Search Engine Optimization Year Round$10,200 a year Residential OwnersMailersSemi-annual$1,400 a year Residential OwnersCar Advertising WrapOne$1,500 Once Sales Strategy Word of mouth Referrals Close proximity to LMG area of operations Sales brought about by ways of marketing tools utilized (i.e. Website, mailers, etc.)

3. OPERATIONS AND PRODUCT DEVELOPMENT Operating Strategies Lancaster Management Group will mainly deal with contract related agreements that will increase the retention rate of the clients Many of the services provided will be outsourced Product Development LMG will focus on three primary services Concierge services Cleaning / maintenance services Property management When a solid foundation is established with these services LMG will begin to introduce additional services

4. MANAGEMENT AND ORGANIZATION Management LMG is comprised of experienced professionals John Lancaster is a key component of the LMG with nearly 40 years experience in the industry and the region Nash Lancaster founder of the LMG will be using his management experience in conjuctution with his recent degrees to oversee LMG Jerrid Cobb has a back ground in maintenance and will be the point person to oversee many of these functions Organization Staffing is key to providing the customers with services Management will be using a very hands on approach wiith the oversight of the company In a service industry flexibility is important

5. FINANCIAL PROJECTIONS Where we are... Sources of Funds Source Amount Owner Investment$50,000 Angel Investor$50,000 Bank Loan$50,000 Total Funds Committed$150,000 Total Funds Required$195,725 Total Funds Needed from Investor$45,725 What we see… Uses of Funds CostItem Facility Lease (Year)$12,000 Salaries and Wages (Year)$80,500 Vehicle Purchase (Loan)$10,000 Office and Computer Equipment$20,000 Furniture and Supplies$5,000 Marketing (Year)$13,225 Legal Fees$1,000 Other$4,000 Cash (Reserve for emergency fund)$50,000 Total Funds Required$195,725