1. Priory Direct SEO Benchmark Report December 2014

2. Contents Project Overview Work Completed Keyword Progress Impact on Traffic Goal Completions/Sales ROI Figures Online Visibility Bench Mark Report What Happens Next

3. The aim of this SEO project is to increase organic traffic to the website and to increase online sales. Particular focus is to be placed on phrases that relate to the core product offering, integrated labels. A strategic approach will focus on the three core aspects of SEO, Technical, On Page and Off Page. The SEO project will work in conjunction with the PR scheduled to begin in January 2015. This initial report acts as a benchmark from which we can measure future improvements once the SEO project begins to take affect. Let’s find out if we’re on track… Project Overview

4. Technical audit of the priorydirect.co.uk and recommendations for improvements. The aim of this is to make the site easier for search engines to crawl and index. Link profile analysis of the priorydirect.co.uk domain. Complete removal and disavow request of links that are deemed to be low quality or have a negative impact on your site authority. Work Completed

5. Ranking position summary This report will measure the change in the average ranking position of the keywords identified and that the site is optimised around. As we have yet to start tracking keywords this graph is just for illustrative purposes and is not based on your data.

6. Google UK Ranking Positions Overview This report will measure the number of tracked keywords that rank within the specified groupings. As we have yet to start tracking keywords this graph is just for illustrative purposes and is not based on your data.

7. Organic Traffic & Revenue Month on Month This report gives a simple view of the changes in both Organic Traffic and Revenue in December when compared to November 2014. -37.63% Decrease in Revenue -24.95% Decrease in Organic Traffic

8. Organic Traffic & Revenue Year on Year This report gives a simple view of the changes in both Organic Traffic and Revenue when comparing December 2014 to December 2013. -39.36% Decrease in Revenue 15.45% Increase in Organic Traffic

9. Individual Keyword Google UK Ranking Positions KeywordMonth 1Month 2Month 3 This report will show changes in ranking positions of targeted keywords we are tracking once the keyphrase research has been completed and terms agreed.

10. Page Performance: Month by Month Landing Page URLKeywords Organic Traffic Month 1Month 2Change This report will show changes in organic traffic entering the site via the pages we have optimised around a tracked keyword on a month by month basis.

11. Page Performance: Year on Year Landing Page URLKeywords Organic Traffic Month 1Month 2Change This report will show changes in organic traffic entering the site via the pages we have optimised around a tracked keyword on a year by year basis.

12. This will illustrate whether there has been an increase in Organic Traffic, both year on year and month on month. Organic Traffic

13. Online Visibility This will illustrate whether there has been an increase in Online Visibility as measured by SEO Monitor.

14. Top Landing Pages These are the top pages which people have entered the website by. NoLanding Page URLSessions 1.priorydirect.co.uk/624 2./postal-packaging99 3./integrated-labels49 4./basket27 5./cardboard-envelopes27 6./login24 7./integrated-labels/single-integrated-labels22 8./bubble-lined-bags/white-bubble-lined-bags20 9./cardboard-envelopes/all-board-envelopes20 10./integrated-labels/double-integrated-labels18 This report shows the top ten Landing Pages for Organic Traffic for that month.

15. Top Content These are the top pages on the website, irrespective of how they entered the website. NoLanding Page URLSessions 1./basket8,676 2.priorydirect.co.uk/7,787 3. /checkout2.aspx5,441 4./checkout4.aspx4,718 5./checkout3.aspx4,129 6./checkout13,920 7./my-account3,719 8./login3,401 9./integrated-labels3,337 10. /cardboard-boxes3,095

16. Goal Completions Organic Traffic Goal Completions fell in December when compared to the previous 31 day period. This is likely due to the quiet period around the Christmas break.

17. Revenue This provides both a year on year comparison and a month on month comparison of Revenue from Organic Traffic. We know there have been revenue tracking issues recently which will partly explain why Revenue is significantly down in December 2014.

18. Bench Mark Report On Page DecJanFeb Keywords Tracked 0 Keywords in Top 50 0 Keywords in Top 10 0 Natural Search Traffic 1,450 Organic Transactions (Analytics) 229 Organic Revenue (Analytics) £32,482.46 Off Page Page Rank1 Moz Domain Authority33 Moz Total External Links2,116 Moz Linking Domains56 Majestic SEO Total Links MajesticSEO Linking Domains MajesticSEO Citation Flow MajesticSEO Trust Flow Ahrefs Total Links1,124 Ahrefs Linking Domains56

19. Campaign Time 9.02 Total Billable Hours

20. Outstanding Tasks There are a number of issues from the technical audit that have not yet been fully resolved. These include: 71 Duplicate Page Content Issues 8 400 Errors 236 Title Tags that exceed maximum recommended length 108 Pages missing Meta Descriptions 38 Duplicate Page Titles 4 Temporary Redirects Meta Keywords are still featured on some pages Duplicate robots.txt files that are not comprehensive XML Sitemap issues Structured Data errors I’m aware these are being worked on but we like to provide a monthly update so you’re aware of increases or decreases in technical issues or outstanding tasks that may be with your developers.

21. Plan for January Keyphrase research. We will undertake an extensive assessment of the keyphrases that relate to your category, sub category and product pages to identify ‘trophy target keyphrases’ around which your pages will be optimised. This process includes assessing what keyphrases your pages may be currently optimised for and the current ranking positions. We’ll identify potential opportunities for better target keyphrases, gauge how competitive those terms are and your current ranking position and ranking pages for these new terms. This process will involve your participation to approve the target keywords we recommend based on the research conducted.

22. Any Questions? If you have any questions please email us or you can telephone us on 0116 298 7488. Thank You.