1. Cover slide Project, course, team, date

2. Outline welcome  1 slide introducing the key sections/ information items in this presentation

3. Introduction  1-2 slides covering the background on your client  The market  The product/ service  Competition  Distribution  Relevant trends

4. SWOT  1-2 slides covering  Strengths  Weaknesses  Opportunities  Threats

5. The Problem & the Opportunity  1 slide describing the marketing challenge that the client is facing and the marketing opportunity that you see

6. Marketing Strategy  1 slide covering:  Marketing objectives  Key idea behind proposed plan

7. Marketing Strategy, cont.  1-2 slides covering:  The target market (s)  Their needs and wants

8. Marketing Strategy, cont.  1-2 slides covering:  Marketing mix strategies (your propositions broken down by the 4 P’s)

9. Marketing Material samples

10. Action Plan  1 slide with your action plan and timeline

11. Monitoring & Controls  1-2 slides covering:  Expected challenges  Monitoring tools

12. Thank you for watching!